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~isPartOf:"Journal of business research : JBR"
~isPartOf:"Research"
~subject:"Brand management"
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Search: subject:"Management"
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Subject
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Brand management
Consumer behaviour
841
Konsumentenverhalten
841
Innovation
662
Relationship marketing
656
Beziehungsmarketing
654
Innovationsmanagement
641
Markenführung
639
Innovation management
608
Unternehmenserfolg
436
Firm performance
428
Markenimage
405
Brand image
401
Corporate Social Responsibility
370
Corporate social responsibility
369
Strategisches Management
357
Marketingmanagement
337
Marketing management
333
Strategic management
324
Deutschland
293
Wissensmanagement
280
Lieferantenmanagement
270
Supplier relationship management
270
Germany
268
Knowledge management
268
Brand
253
Markenartikel
245
Social Web
234
Social web
234
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221
Wissenstransfer
221
Customer satisfaction
211
Kundenzufriedenheit
211
Organisatorischer Wandel
209
Organizational change
209
Managers
194
Führungskräfte
192
KMU
181
SME
181
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178
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582
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57
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584
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584
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42
Thesis
23
Collection of articles of several authors
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6
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2
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598
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46
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Burmann, Christoph
14
Ko, Eunju
11
Melewar, T. C.
10
Gupta, Suraksha
9
Veloutsou, Cleopatra
9
Foroudi, Pantea
8
Valette-Florence, Pierre
8
De Chernatony, Leslie
7
Diamantopoulos, Adamantios
7
Merrilees, Bill
7
Merchant, Altaf
6
Baumgarth, Carsten
5
Buil, Isabel
5
Christodoulides, George
5
Dennis, Charles
5
Filieri, Raffaele
5
Kim, Kyung Hoon
5
Michel, Géraldine
5
Phau, Ian
5
Roy, Sanjit
5
Spielmann, Nathalie
5
Steiner, Paul
5
Wallpach, Sylvia von
5
Aiello, Gaetano
4
Andreini, Daniela
4
Bang, Nguyen
4
Bartikowski, Boris
4
Ekinci, Yuksel
4
Grohs, Reinhard
4
Japutra, Arnold
4
Motoki, Kosuke
4
Mühlbacher, Hans
4
Pantano, Eleonora
4
Roper, Stuart
4
Rose, Gregory
4
Schmidt, Holger J.
4
Seo, Yuri
4
Shukla, Paurav
4
Singh, Jaywant
4
Teng, Lefa
4
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Springer Fachmedien Wiesbaden
38
Internationale Konferenz "DerMarkentag" <7., 2018, Koblenz>
2
Helmut-Schmidt-Universität
1
ICORIA <17., 2018, Valencia>
1
Internationale Konferenz "DerMarkentag" <5., 2014, Koblenz>
1
Internationale Konferenz "DerMarkentag" <6., 2016, Berlin>
1
Karlsruher Institut für Technologie
1
Leuphana Universität Lüneburg
1
Springer Gabler <Firma>
1
Springer VS
1
Universität Bremen
1
Wissenschaftliche Konferenz Eventforschung <9., 2017, Chemnitz>
1
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Published in...
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Journal of business research : JBR
Research
The journal of brand management : an international journal
552
The journal of product & brand management
386
Journal of retailing and consumer services
286
SpringerLink / Bücher
256
European journal of marketing : EJM
125
Psychology & marketing
112
Industrial marketing management : the international journal for industrial and high-tech firms
106
Asia Pacific journal of marketing and logistics
105
Journal of marketing communications
104
International journal of hospitality management
103
Marketing intelligence & planning
103
Journal of marketing management : MM
101
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
97
The IUP journal of brand management : IJBRM
92
Journal of strategic marketing
87
Journal of marketing
77
Journal of the Academy of Marketing Science
76
Springer eBook Collection
73
Journal of promotion management : innovations in planning and applied research
71
Marketing letters : a journal of research in marketing
70
Innovatives Markenmanagement
68
Journal of promotion management : JPM
67
International journal of internet marketing and advertising : IJIMA
66
Journal of fashion marketing and management
65
Journal of international consumer marketing
65
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
63
Tourism management : research, policies, practice
62
International journal of advertising : the review of marketing communications
61
International marketing review
61
Journal of advertising research
61
Qualitative market research : an international journal
59
Cogent business & management
56
Journal of global marketing
56
Journal of marketing management : JMM ; journal of the Academy of Marketing
55
Journal of marketing research : JMR
55
International journal of contemporary hospitality management
53
Business horizons
52
Journal of travel and tourism marketing
52
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Source
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ECONIS (ZBW)
639
Showing
1
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10
of
639
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date (oldest first)
1
Compensating for interpersonal relationships with brand relationships : a two-dimensional view
Jang, Eunyoung
;
Arens, Zachary G.
- In:
Journal of business research : JBR
157
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014229199
Saved in:
2
The impact of negative customer engagement on market-based assets and financial performance
Rahman, Mahabubur
;
Faroque, Anisur Rahman
;
Sakka, Georgia
; …
- In:
Journal of business research : JBR
138
(
2022
),
pp. 422-435
Persistent link: https://www.econbiz.de/10013197867
Saved in:
3
Would you forgive me? : from perceived justice and complaint handling to customer forgiveness and brand credibility-symmetrical and asymmetrical perspectives
Ali, Faizan
;
El-Manstrly, Dahlia
;
Ghazanfar Ali Abbasi
- In:
Journal of business research : JBR
166
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014368203
Saved in:
4
Transcending reality : introducing mental time travel experiences and their ability to influence brand outcomes
Barhorst, Jennifer Brannon
;
McLean, Graeme J.
;
Krey, Nina
; …
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014304064
Saved in:
5
The influence of sound logo instruments on brand personality perceptions : an investigation of brand ruggedness and sophistication
Puligadda, Sanjay
;
VanBergen, Noah
- In:
Journal of business research : JBR
156
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10013534258
Saved in:
6
Eco-innovation for environment and waste prevention
Sumrin, Samina
;
Gupta, Suraksha
;
Asaad, Yousra
;
Wang, …
- In:
Journal of business research : JBR
122
(
2021
),
pp. 627-639
Persistent link: https://www.econbiz.de/10012420453
Saved in:
7
A longitudinal study of B2B customer engagement in LinkedIn : the role of brand personality
Mora Cortez, Roberto
;
Ghosh Dastidar, Ayan
- In:
Journal of business research : JBR
145
(
2022
),
pp. 92-105
Persistent link: https://www.econbiz.de/10013197884
Saved in:
8
Public complaining : a blessing in disguise? : educational calling as a benevolent process that gives consumers voice on brands’ social media
Siret, Iris
;
Sabadie, William
- In:
Journal of business research : JBR
150
(
2022
),
pp. 476-490
Persistent link: https://www.econbiz.de/10013365746
Saved in:
9
Masstige marketing : a scale development and validity study
Ishaq, Muhammad Ishtiaq
;
Raza, Ali
;
Bartikowski, Boris
; …
- In:
Journal of business research : JBR
166
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014368192
Saved in:
10
An empirical examination of human brand authenticity as a driver of brand love
Osorio, Maria Lucila
;
Centeno, Edgar
;
Cambra-Fierro, Jesus
- In:
Journal of business research : JBR
165
(
2023
),
pp. 1-8
Persistent link: https://www.econbiz.de/10014332150
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