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~isPartOf:"Journal of business research : JBR"
~isPartOf:"Schriftenreihe Innovative betriebswirtschaftliche Forschung und Praxis"
~subject:"Social Web"
~subject:"Werbung"
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Product Placement
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Product placement
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Journal of business research : JBR
Schriftenreihe Innovative betriebswirtschaftliche Forschung und Praxis
International journal of advertising : the quarterly review of marketing communications
7
Journal of promotion management : JPM
5
European journal of marketing : EJM
4
International journal of advertising : the review of marketing communications
3
Journal of electronic commerce research : JECR
2
Journal of promotion management : innovations in planning and applied research
2
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
2
The journal of brand management : an international journal
2
Wert und Werte der Marketing-Kommunikation
2
AMS review : official publication of the Academy of Marketing Science
1
Advertising in new formats and media : current research and implications for marketers
1
Arbeitspapier / Institut für Marketing, Universität Mannheim
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BAW-Texte / Reihe Public Relations
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Cutting edge international research
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Hamburger Schriften zum Medien-, Urheber- und Telekommunikationsrecht
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Health marketing quarterly
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International journal of emerging markets
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International journal of wine business research
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Journal of advertising
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Journal of advertising : official publication of the American Academy of Advertising
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Journal of business ethics : JOBE
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Journal of current issues and research in advertising
1
Journal of current issues and research in advertising : JCIRA
1
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
1
Journal of food products marketing
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of international business and economics : JIBE
1
Journal of macromarketing
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Journal of marketing communications
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Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
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Kommunikationspolitik im 21. Jahrhundert
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Routledge studies in marketing
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Schriftenreihe Internet : Praxis und Zukunftsanwendungen des Internets
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South Asian journal of marketing
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The influence of dialogic engagement and prominence on visual product placement in virtual reality videos
Wang, Ye
;
Chen, Huan
- In:
Journal of business research : JBR
100
(
2019
),
pp. 493-502
Persistent link: https://www.econbiz.de/10012024000
Saved in:
2
Product placements in social settings : the impact of coviewing on the recall of placed brands
Coker, Kesha K.
;
Altobello, Suzanne A.
- In:
Journal of business research : JBR
87
(
2018
),
pp. 128-136
Persistent link: https://www.econbiz.de/10011866560
Saved in:
3
An investigation of brand placement effects on brand attitudes and purchase intentions : brand placements versus TV commercials
Davtyan, Davit
;
Cunningham, Isabella
- In:
Journal of business research : JBR
70
(
2017
),
pp. 160-167
Persistent link: https://www.econbiz.de/10011620408
Saved in:
4
Separate and joint effects of advertising and placement
Uribe, Rodrigo
- In:
Journal of business research : JBR
69
(
2016
)
2
,
pp. 459-465
Persistent link: https://www.econbiz.de/10011435930
Saved in:
5
Product Placement im Fernsehen : die Handhabung der Sonderwerbeform in den USA und in Deutschland im Vergleich
Rimkute, Egle
-
2013
Persistent link: https://www.econbiz.de/10009787207
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