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~isPartOf:"Journal of business research : JBR"
~isPartOf:"Sustainable luxury : managing social and environmental performance in iconic brands"
~subject:"Brand image"
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Search: subject_exact:"Luxusgüter"
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Brand image
Luxury goods
179
Luxusgüter
179
Consumer behaviour
141
Konsumentenverhalten
141
Brand management
75
Markenführung
75
Luxury
45
Markenimage
45
Brand
40
Markenartikel
39
Internet marketing
27
Online-Marketing
27
Luxury brands
23
Fashion
21
Mode
21
Social Web
21
Social web
21
Luxury brand
18
Beziehungsmarketing
17
Relationship marketing
17
Product counterfeiting
15
Produktpiraterie
15
Marketing management
12
Marketingmanagement
12
Luxury consumption
11
Perception
11
Wahrnehmung
11
Personality psychology
9
Persönlichkeitspsychologie
9
Betriebliche Wertschöpfung
7
Customer value
7
Kundenwert
7
Value creation
7
Brand experience
6
China
6
Einzelhandel
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Emotion
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Valette-Florence, Pierre
4
Aiello, Gaetano
2
Chandon, Jean-Louis
2
Donvito, Raffaele
2
Godey, Bruno
2
Laurent, Gilles
2
Pederzoli, Daniele
2
Singh, Rahul
2
Arcand, Manon
1
Ayres, Adriano
1
Bartikowski, Boris
1
Bian, Xuemei
1
Björk, Peter
1
Bravo, Rafael
1
Brinkmann, Nora
1
Chailan, Claude
1
Chan, Eugene Y.
1
Chan, Priscilla
1
Chang, Angela Wen-yu
1
Chang, Hua
1
Chen, Jie
1
Chen, Mingliang
1
Chen, Rong
1
Costello, John P.
1
Cui, Annie Peng
1
Czarna, Anna Z.
1
Dall'Olmo Riley, Francesca
1
Dawra, Jagrook
1
Delécolle, Thierry
1
Dion, Delphine
1
Ewing, Mike
1
Fastoso, Fernando
1
Fei, Li
1
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1
Filieri, Raffaele
1
Fortuna, Paweł
1
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1
Gierl, Heribert
1
Gonçalves Filho, Cid
1
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Journal of business research : JBR
Sustainable luxury : managing social and environmental performance in iconic brands
The journal of brand management : an international journal
35
Journal of retailing and consumer services
22
Journal of fashion marketing and management
18
The journal of product & brand management
13
Journal of international consumer marketing
10
Psychology & marketing
7
Journal of global fashion marketing : JGfM
6
International journal of hospitality management
5
Cogent business & management
4
European journal of marketing
4
International journal of advertising : the review of marketing communications
4
International journal of consumer studies
4
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
4
Qualitative market research : an international journal
4
Young consumers : insight and ideas for responsible marketers
4
Central European business review : CEBR
3
International journal of contemporary hospitality management
3
International marketing review
3
Luxury marketing : a challenge for theory and practice
3
Marketing : ZFP ; journal of research and management
3
Springer eBook Collection
3
Tourism management : research, policies, practice
3
Asia-Pacific journal of business administration
2
Australasian marketing journal
2
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
2
European research on management and business economics
2
Gabler Edition Wissenschaft / Spektrum wirtschaftswissenschaftliche Forschung
2
Global marketing strategies for the promotion of luxury goods
2
Harvard business review : HBR
2
International journal of Indian culture and business management
2
International journal of business and globalisation : IJBG
2
International journal of market research
2
Italian journal of marketing : ITJM
2
Journal of Islamic marketing
2
Journal of consumer behaviour
2
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
2
Journal of customer behaviour
2
Journal of global marketing
2
Journal of international trade & commerce
2
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ECONIS (ZBW)
45
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1
From devil to angel : how being envied for luxury brand social media word of mouth discourages counterfeit purchases
Feng, Wenting
;
Yang, Morgan X.
;
Yu, Irina Y.
- In:
Journal of business research : JBR
165
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014331856
Saved in:
2
Luxury consumption and the dark triad of personality
Razmus, Wiktor
;
Czarna, Anna Z.
;
Fortuna, Paweł
- In:
Journal of business research : JBR
169
(
2023
),
pp. 1-16
Persistent link: https://www.econbiz.de/10014468540
Saved in:
3
Conceptualizing masstige buying behavior : a mixed-method approach
Purohit, Sonal
;
Radia, Karan Nilesh
- In:
Journal of business research : JBR
142
(
2022
),
pp. 886-898
Persistent link: https://www.econbiz.de/10013169466
Saved in:
4
Don't fall into exquisite poverty : the impact of mismatch between consumers and luxury brands on happiness
Zhang, Jing
;
Chen, Mingliang
;
Xie, Zhaohan
;
Zhuang, Jingyi
- In:
Journal of business research : JBR
151
(
2022
),
pp. 298-309
Persistent link: https://www.econbiz.de/10013459203
Saved in:
5
Mass prestige, brand happiness and brand evangelism among consumers
Mansoor, Mahnaz
;
Paul, Justin
- In:
Journal of business research : JBR
144
(
2022
),
pp. 484-496
Persistent link: https://www.econbiz.de/10013185002
Saved in:
6
Is luxury democratization impactful? : its moderating effect between value perceptions and consumer purchase intentions
Shukla, Paurav
;
Rosendo-Rios, Veronica
;
Khalifa, Dina
- In:
Journal of business research : JBR
139
(
2022
),
pp. 782-793
Persistent link: https://www.econbiz.de/10013194472
Saved in:
7
Battling for consumer memory : assessing brand exclusiveness and brand dominance from citation-list
Chandon, Jean-Louis
;
Laurent, Gilles
;
Lambert-Pandraud, …
- In:
Journal of business research : JBR
145
(
2022
),
pp. 468-481
Persistent link: https://www.econbiz.de/10013197921
Saved in:
8
The posh, the paradoxical and the phony : are there individual differences between consumers of luxury, masstige and counterfeit brands?
Katyal, Kanupriya
;
Dawra, Jagrook
;
Soni, Nitin
- In:
Journal of business research : JBR
152
(
2022
),
pp. 191-204
Persistent link: https://www.econbiz.de/10013493971
Saved in:
9
Luxury goods in online retail : How high/low positioning influences consumer processing fluency and preference
Chan, Eugene Y.
;
Northey, Gavin
- In:
Journal of business research : JBR
132
(
2021
),
pp. 136-145
Persistent link: https://www.econbiz.de/10012581574
Saved in:
10
The effect of religious commitment and global identity on purchase intention of luxury fashion products : a cross-cultural study
Ma, Jieqiong
;
Hong, JungHwa
;
Yoo, Boonghee
;
Yang, Jie
- In:
Journal of business research : JBR
137
(
2021
),
pp. 244-254
Persistent link: https://www.econbiz.de/10012665711
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