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~isPartOf:"Journal of business research : JBR"
~isPartOf:"Sustainable luxury : managing social and environmental performance in iconic brands"
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Search: subject_exact:"Luxusgüter"
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Luxury goods
179
Luxusgüter
179
Consumer behaviour
141
Konsumentenverhalten
141
Brand management
75
Markenführung
75
Brand image
45
Luxury
45
Markenimage
45
Brand
40
Markenartikel
39
Internet marketing
27
Online-Marketing
27
Luxury brands
23
Fashion
21
Mode
21
Social Web
21
Social web
21
Luxury brand
18
Beziehungsmarketing
17
Relationship marketing
17
Product counterfeiting
15
Produktpiraterie
15
Marketing management
12
Marketingmanagement
12
Luxury consumption
11
Perception
11
Wahrnehmung
11
Personality psychology
9
Persönlichkeitspsychologie
9
Betriebliche Wertschöpfung
7
Customer value
7
Kundenwert
7
Value creation
7
Brand experience
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China
6
Einzelhandel
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6
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179
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Ko, Eunju
15
Valette-Florence, Pierre
10
Seo, Yuri
8
Shukla, Paurav
7
Kapferer, Jean-Noël
5
Aiello, Gaetano
4
Balabanis, George
4
Holmqvist, Jonas
4
Kessous, Aurélie
4
Laurent, Gilles
4
Phau, Ian
4
Chandon, Jean-Louis
3
Donvito, Raffaele
3
Filieri, Raffaele
3
Godey, Bruno
3
Kauppinen-Räisänen, Hannele
3
Khalifa, Dina
3
Megehee, Carol M.
3
Parguel, Béatrice
3
Rosendo-Rios, Veronica
3
Septianto, Felix
3
Thomsen, Thyra Uth
3
Bazi, Saleh
2
Belk, Russel W.
2
Borah, Sourav Bikash
2
Buil, Isabel
2
Cervellon, Marie-Cécile
2
Chan, Priscilla
2
De Chernatony, Leslie
2
Gorton, Matthew
2
Hemetsberger, Andrea
2
Hemonnet-Goujot, Aurélie
2
Jevons, Colin
2
Kastanakis, Minas N.
2
Kerviler, Gwarlann de
2
Kim, Angella J.
2
Kreuzer, Maria
2
Lowrey, Tina M.
2
Merrilees, Bill
2
Pantano, Eleonora
2
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Published in...
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Journal of business research : JBR
Sustainable luxury : managing social and environmental performance in iconic brands
Journal of retailing and consumer services
85
The journal of brand management : an international journal
71
Journal of fashion marketing and management
55
International journal of hospitality management
46
The journal of product & brand management
42
International journal of retail & distribution management
29
The Oxford handbook of luxury business
29
Psychology & marketing
28
Journal of global fashion marketing : JGfM
27
Journal of international consumer marketing
25
SpringerLink / Bücher
24
Luxus als Distinktionsstrategie : Kommunikation in der internationalen Luxus- und Fashionindustrie
23
Luxury marketing : a challenge for theory and practice
22
International marketing review
20
Identitätsbasierte Luxusmarkenführung : Grundlagen - Strategien - Controlling
18
International journal of advertising : the review of marketing communications
17
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
17
Asia Pacific journal of marketing and logistics
16
Journal of revenue and pricing management
15
Journal of travel and tourism marketing
15
New luxury management : creating and managing sustainable value across the organization
15
Springer eBook Collection
15
Transportation research / E : an international journal
14
Developing successful global strategies for marketing luxury brands
13
International journal of consumer studies
13
International journal of contemporary hospitality management
13
Global marketing strategies for the promotion of luxury goods
12
Marketing intelligence & planning
12
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
11
Global luxury : organizational change and emerging markets since the 1970s
11
International journal of wine business research : IJWBR
11
Journal of hospitality marketing & management
11
Strategic change
11
Sustainable Luxury : An International Perspective
11
The Cornell hospitality quarterly
11
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
10
Palgrave Advances in Luxury
10
Springer eBook Collection / Business and Management
10
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ECONIS (ZBW)
179
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1
From devil to angel : how being envied for luxury brand social media word of mouth discourages counterfeit purchases
Feng, Wenting
;
Yang, Morgan X.
;
Yu, Irina Y.
- In:
Journal of business research : JBR
165
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014331856
Saved in:
2
Uncovering heterogeneous prestige effect in luxury consumption : Insights from the Chinese luxury market
Yao, Alex
- In:
Journal of business research : JBR
168
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014434844
Saved in:
3
Luxury consumption and the dark triad of personality
Razmus, Wiktor
;
Czarna, Anna Z.
;
Fortuna, Paweł
- In:
Journal of business research : JBR
169
(
2023
),
pp. 1-16
Persistent link: https://www.econbiz.de/10014468540
Saved in:
4
Sustainable strategies in the luxury business to increase efficiency in reducing carbon footprint
López, Belén
;
Rangel-Pérez, Celia
;
Fernández, Manuel
- In:
Journal of business research : JBR
157
(
2023
),
pp. 1-9
Persistent link: https://www.econbiz.de/10014229568
Saved in:
5
Co-branding as a masstige strategy for luxury brands : desirable or not?
Quamina, La Toya
;
Xue, Melanie Tao
;
Chawdhary, Rahul
- In:
Journal of business research : JBR
158
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014281177
Saved in:
6
Social media content aesthetic quality and customer engagement : the mediating role of entertainment and impacts on brand love and loyalty
Bazi, Saleh
;
Filieri, Raffaele
;
Gorton, Matthew
- In:
Journal of business research : JBR
160
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014294828
Saved in:
7
The effects of masstige on loss of scarcity and behavioral intentions for traditional luxury consumers
Rosendo-Rios, Veronica
;
Shukla, Paurav
- In:
Journal of business research : JBR
156
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013534215
Saved in:
8
Does masstige offer the prestige of luxury without the social costs? : status and warmth perceptions from masstige and luxury signals
Ho, Foo Nin
;
Wong, Jared
;
Brodowsky, Glen H.
- In:
Journal of business research : JBR
155
(
2023
)
1
,
pp. 1-
Persistent link: https://www.econbiz.de/10013490613
Saved in:
9
When luxury democratizes : exploring the effects of luxury democratization, hedonic value and instrumental self-presentation on traditional luxury consumers' behavioral intentions
Rosendo-Rios, Veronica
;
Shukla, Paurav
- In:
Journal of business research : JBR
155
(
2023
)
2
,
pp. 1-10
Persistent link: https://www.econbiz.de/10013492787
Saved in:
10
Luxury customization and self-authenticity : implications for consumer wellbeing
Choi, Dayeon
;
Seo, Yuri
;
Septianto, Felix
;
Ko, Eunju
- In:
Journal of business research : JBR
141
(
2022
),
pp. 243-252
Persistent link: https://www.econbiz.de/10013168058
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