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~isPartOf:"Journal of business research : JBR"
~isPartOf:"Technological forecasting & social change : an international journal"
~subject:"Bankenregulierung"
~subject:"Online-Marketing"
~subject:"Werbewirkung"
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Search: "Digitalisierung" OR "Wettbewerb" OR "Internet" OR "Marktmacht" OR "Regulierung" OR "Wettbewerbspolitik" OR "Wettbewerbsrecht"
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Bankenregulierung
Online-Marketing
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Social Web
677
Social web
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Consumer behaviour
559
Konsumentenverhalten
559
Digitalisierung
404
Digitization
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Internet marketing
385
Innovation
263
Online retailing
250
Online-Handel
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Dwivedi, Yogesh Kumar
7
Filieri, Raffaele
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Ko, Eunju
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Richard, Marie-Odile
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Bigné Alcañiz, J. Enrique
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Kim, Juran
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Choi, Jeonghye
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Kaur, Puneet
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Rana, Nripendra P.
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Tiago, Flávio Borges
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Yoon, Sukki
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3
Choi, Yung Kyun
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Hajli, Nick
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Harrigan, Paul
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Kim, Alex Jiyoung
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Krishen, Anjala S.
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Mariani, Marcello M.
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McLean, Graeme J.
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Milne, George R.
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Okazaki, Shintaro
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Osei-Frimpong, Kofi
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Seo, Yuri
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Talwar, Shalini
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Wagner, Udo
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Alamanos, Eleftherios
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Baudier, Patricia
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Behl, Abhishek
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Bellman, Steven
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Bianchi, Constanza
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Journal of business research : JBR
Technological forecasting & social change : an international journal
Journal of banking & finance
248
International journal of internet marketing and advertising : IJIMA
214
SpringerLink / Bücher
207
Journal of retailing and consumer services
187
NBER working paper series
141
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
137
Journal of financial stability
136
Springer eBook Collection
136
Journal of banking regulation
134
Journal of advertising research
122
Journal of marketing communications
116
Working paper / National Bureau of Economic Research, Inc.
111
International journal of advertising : the review of marketing communications
108
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
108
IMF working papers
104
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
103
Management science : journal of the Institute for Operations Research and the Management Sciences
101
NBER Working Paper
94
Discussion paper / Centre for Economic Policy Research
91
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
91
International journal of hospitality management
87
International journal of electronic marketing and retailing : IJEMR
86
Information systems research : ISR
85
Journal of money, credit and banking : JMCB
80
Journal of promotion management : innovations in planning and applied research
80
Journal of financial services research : JFSR
79
Journal of internet commerce
79
Discussion papers / CEPR
78
Tourism management : research, policies, practice
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IMF country report
77
International journal of advertising : the quarterly review of marketing communications
77
Policy research working paper : WPS
74
Journal of financial intermediation
69
Industrial marketing management : the international journal for industrial and high-tech firms
68
Economic review
67
Electronic commerce research
65
Wirtschaftsdienst : Zeitschrift für Wirtschaftspolitik
65
CESifo working papers
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ECONIS (ZBW)
398
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1
Omni-channel marketing strategy in the digital platform era
Cai, Ya-Jun
;
Choi, Tsan-Ming
- In:
Journal of business research : JBR
168
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014434863
Saved in:
2
Integrating digital platform dynamics into customer orientation research : a systematic review and research agenda
Castell, Carolin
;
Kiefer, Jasmin
;
Schubach, Sebastian
; …
- In:
Journal of business research : JBR
163
(
2023
),
pp. 1-18
Persistent link: https://www.econbiz.de/10014303730
Saved in:
3
Linking blockchain technology and digital advertising: How blockchain technology can enhance digital advertising to be more effective, efficient, and trustworthy
Kim, Jooyoung
;
Lee, Kyu Hyung
;
Kim, Jaemin
- In:
Journal of business research : JBR
160
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014299297
Saved in:
4
Affiliation rhetoric and digital orientation in crowdfunding appeals
Maurer, Joshua D.
;
Creek, Steven A.
;
Allison, Thomas H.
; …
- In:
Technological forecasting & social change : an …
190
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014438650
Saved in:
5
Digitalizing customer journeys in B2B markets
Lundin, Lisa
;
Kindström, Daniel
- In:
Journal of business research : JBR
157
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014229582
Saved in:
6
Toward a luxury restaurant renewal : antecedents and consequences of digitalized gastronomy experiences
Jeannot, Florence
;
Dampérat, Maud
;
Salvador, Marielle
; …
- In:
Journal of business research : JBR
146
(
2022
),
pp. 518-539
Persistent link: https://www.econbiz.de/10013271438
Saved in:
7
Digitalization in container shipping : do perception and satisfaction regarding digital products in a non-technology industry affect overall customer loyalty?
Balci, Gökcay
- In:
Technological forecasting & social change : an …
172
(
2021
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013174250
Saved in:
8
"I digitize so I exist" : searching for critical capabilities affecting firms' digital innovation
Tortora, Debora
;
Chierici, Roberto
;
Briamonte, …
- In:
Journal of business research : JBR
129
(
2021
),
pp. 193-204
Persistent link: https://www.econbiz.de/10012509645
Saved in:
9
Technology adoption factors in the digitization of popular culture : analyzing the online gambling market
Scott, Stephanie
;
Hughes, Paul
;
Hodgkinson, Ian
;
Kraus, …
- In:
Technological forecasting & social change : an …
148
(
2019
),
pp. 1-10
Persistent link: https://www.econbiz.de/10012228610
Saved in:
10
The digital transformation of business : towards the datafication of the relationship with customers
Fernández-Rovira, Cristina
;
Álvarez Valdés, Jesús
; …
- In:
Technological forecasting & social change : an …
162
(
2021
),
pp. 1-12
Persistent link: https://www.econbiz.de/10012665507
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