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~isPartOf:"Journal of business research : JBR"
~isPartOf:"The journal of business & industrial marketing"
~person:"Kim, Kyung Hoon"
~person:"Wu, Liang"
~subject:"New product development"
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New product development
Innovation
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Innovation management
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Innovationsmanagement
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Produktentwicklung
4
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2
Consumer behaviour
2
Konsumentenverhalten
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NPD speed
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Online games
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Product design
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Augmented products
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Customer interaction
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Design innovation
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Effectuation
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Game items
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Geschäftsmodell
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Kreativität
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New product advantages
1
New product quality
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New-product advantage
1
New-product creativity
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Outside-in thinking
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Perceived value
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Product capability
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Product quality
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Kim, Kyung Hoon
Wu, Liang
Zheng, Leven J.
3
Ardito, Lorenzo
2
Bouncken, Ricarda B.
2
Hirunyawipada, Tanawat
2
Jugend, Daniel
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Liu, Heng
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Mohan, Mayoor
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Parker, Hamieda
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Paswan, Audhesh K.
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Acquah, Innocent Senyo Kwasi
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Afum, Ebenezer
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Agyabeng-Mensah, Yaw
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Ahmadi, Taher
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Aithal, Rajesh K.
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Akram, Muhammad Shakaib
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Akrout, Houcine
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Al Omoush, Khaled Saleh
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Alam, Muhammad Aftab
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Albino, Vito
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Bagherzadeh, Mehdi
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Journal of business research : JBR
The journal of business & industrial marketing
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ECONIS (ZBW)
4
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Exploring the dual effect of effectuation on new product development speed and quality
Wu, Liang
;
Liu, Heng
;
Su, Kun
- In:
Journal of business research : JBR
106
(
2020
),
pp. 82-93
Persistent link: https://www.econbiz.de/10012158328
Saved in:
2
The role of design innovation in understanding purchase behavior of augmented products
Kim, Sang Jin
;
Kim, Kyung Hoon
;
Choi, Jeonghye
- In:
Journal of business research : JBR
99
(
2019
),
pp. 354-362
Persistent link: https://www.econbiz.de/10012023659
Saved in:
3
Bricolage effects on new-product development speed and creativity : the moderating role of technological turbulence
Wu, Liang
;
Liu, Heng
;
Zhang, Jianqi
- In:
Journal of business research : JBR
70
(
2017
),
pp. 127-135
Persistent link: https://www.econbiz.de/10011620394
Saved in:
4
Influences of perceived product innovation upon usage behavior for MMORPG : product capability, technology capability, and user centered design
Jung, Hong Seob
;
Kim, Kyung Hoon
;
Lee, Chang Han
- In:
Journal of business research : JBR
67
(
2014
)
10
,
pp. 2171-2178
Persistent link: https://www.econbiz.de/10010400094
Saved in:
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