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~isPartOf:"Journal of business research : JBR"
~isPartOf:"The journal of business & industrial marketing"
~person:"Wu, Liang"
~subject:"New product development"
~subject:"New-product creativity"
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New-product creativity
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Wu, Liang
Zheng, Leven J.
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Journal of business research : JBR
The journal of business & industrial marketing
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ECONIS (ZBW)
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Exploring the dual effect of effectuation on new product development speed and quality
Wu, Liang
;
Liu, Heng
;
Su, Kun
- In:
Journal of business research : JBR
106
(
2020
),
pp. 82-93
Persistent link: https://www.econbiz.de/10012158328
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2
Bricolage effects on new-product development speed and creativity : the moderating role of technological turbulence
Wu, Liang
;
Liu, Heng
;
Zhang, Jianqi
- In:
Journal of business research : JBR
70
(
2017
),
pp. 127-135
Persistent link: https://www.econbiz.de/10011620394
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