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~isPartOf:"Journal of business research : JBR"
~isPartOf:"The journal of product & brand management"
~person:"De Chernatony, Leslie"
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Brand management
9
Markenführung
9
Führungsstil
5
Leadership style
5
Brand
3
Markenartikel
3
Brand image
2
Luxury goods
2
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2
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2
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1
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De Chernatony, Leslie
Sharma, Piyush
21
Ko, Eunju
20
Parida, Vinit
19
Vrontis, Demetris
19
Guzman, Francisco
17
Kraus, Sascha
16
Oghazi, Pejvak
16
Gupta, Suraksha
15
Bouncken, Ricarda B.
14
Malik, Ashish
14
Pereira, Vijay
14
Melewar, T. C.
13
Veloutsou, Cleopatra
13
Wincent, Joakim
13
Budhwar, Pawan S.
12
Chebat, Jean-Charles
12
Foroudi, Pantea
12
Huarng, Kun-Huang
12
Kim, Kyung Hoon
12
Merrilees, Bill
12
Valette-Florence, Pierre
12
Diamantopoulos, Adamantios
11
Khan, Zaheer
11
Laroche, Michel
11
Amankwah-Amoah, Joseph
10
Balaji, M. S.
10
Gustafsson, Anders
10
Kumar, Satish
10
Bartikowski, Boris
9
Brenes, Esteban R.
9
Christodoulides, George
9
Dwivedi, Yogesh Kumar
9
Miles, Morgan P.
9
Roy, Sanjit
9
Tarba, Shlomo Yedidia
9
Walsh, Gianfranco
9
Adomako, Samuel
8
Babin, Barry J.
8
Chatterjee, Sheshadri
8
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Journal of business research : JBR
The journal of product & brand management
Working paper series / The City University Business School
5
European journal of marketing : EJM
3
Working paper series / City University Business School
3
Brand management ; Vol. 4
2
The international journal of bank marketing : IJBM
2
The service industries journal
2
CIM professional
1
Consumer-brand relationships : theory and practice
1
Corporate brand and corporate reputation
1
EBSCOhost eBook Collection
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of retail & distribution management
1
Journal of business economics and management
1
Journal of business ethics : JOBE
1
Journal of euromarketing
1
Journal of marketing management : MM
1
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
1
Organization studies : an international multidisciplinary journal devoted to the study of organizations, organizing, and the organized in and between societies
1
The international library of management
1
The journal of consumer marketing
1
The journal of services marketing
1
The marketing book
1
Thexis : Fachzeitschrift für Marketing ; Fachzeitschrift für Marketing des Instituts für Marketing und Handel an der Universität St. Gallen
1
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ECONIS (ZBW)
10
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10
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date (oldest first)
1
Building bank brands : how leadership behavior influences employee commitment
Wallace, Elaine
;
De Chernatony, Leslie
;
Buil, Isabel
- In:
Journal of business research : JBR
66
(
2013
)
2
,
pp. 165-171
Persistent link: https://www.econbiz.de/10009715059
Saved in:
2
Introduction : thought leadership in brand
management
Merrilees, Bill
;
Wallace, Elaine
;
Buil, Isabel
;
De …
- In:
Journal of business research : JBR
66
(
2013
)
2
,
pp. 145-147
Persistent link: https://www.econbiz.de/10009715065
Saved in:
3
Introduction: Thought leadership in brand
management
Jevons, Colin
;
Buil, Isabel
;
Merrilees, Bill
;
De …
- In:
Journal of business research : JBR
66
(
2013
)
1
,
pp. 1-3
Persistent link: https://www.econbiz.de/10009720412
Saved in:
4
Special section: Thought leadership in brand
management
Jevons, Colin
(
contributor
);
Buil, Isabel
(
contributor
); …
- In:
Journal of business research : JBR
66
(
2013
)
1
,
pp. 1-122
Persistent link: https://www.econbiz.de/10009720415
Saved in:
5
Special section: Thought leadership in brand
management
II
Merrilees, Bill
(
contributor
);
Wallace, Elaine
(
contributor
)
- In:
Journal of business research : JBR
66
(
2013
)
2
,
pp. 145-232
Persistent link: https://www.econbiz.de/10009724787
Saved in:
6
Interacting contributions of different departments to brand success
De Chernatony, Leslie
;
Cottam, Susan
- In:
Journal of business research : JBR
62
(
2009
)
3
,
pp. 297-304
Persistent link: https://www.econbiz.de/10003840041
Saved in:
7
Consumer engagement with self-expressive brands: brand love and WOM outcomes
Wallace, Elaine
;
Buil, Isabel
;
De Chernatony, Leslie
- In:
The journal of product & brand management
23
(
2014
)
1
,
pp. 33-42
Persistent link: https://www.econbiz.de/10010358994
Saved in:
8
A taxonomy of measures for consumer-based brand equity : drawing on the views of managers in Europe
Veloutsou, Cleopatra
;
Christodoulides, Geoge
;
De …
- In:
The journal of product & brand management
22
(
2013
)
3
,
pp. 238-248
Persistent link: https://www.econbiz.de/10009769821
Saved in:
9
Special issue: Advances in brand
management
De Chernatony, Leslie
(
contributor
)
-
2009
Persistent link: https://www.econbiz.de/10003840033
Saved in:
10
Introduction: Special issue on advances in brand
management
De Chernatony, Leslie
;
Veloutsou, Cleopatra
; …
- In:
Journal of business research : JBR
62
(
2009
)
3
,
pp. 289-290
Persistent link: https://www.econbiz.de/10003840308
Saved in:
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