//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of business research : JBR"
~isPartOf:"The quarterly journal of economics"
~person:"Briggs, Elten"
~subject:"Konsumentenverhalten"
~subject:"Markenimage"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Qualität"
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
Konsumentenverhalten
Markenimage
Advertising
1
Advertising effectiveness
1
Advertising effects
1
Brand
1
Brand attitude
1
Brand image
1
Brand management
1
Brand quality
1
Consumer behaviour
1
Cue utilization
1
Markenartikel
1
Markenführung
1
Non profits
1
Product quality
1
Produktqualität
1
Psychology of advertising
1
Slogan recall
1
Werbepsychologie
1
Werbewirkung
1
Werbung
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Article in journal
1
Aufsatz in Zeitschrift
1
Language
All
English
1
Author
All
Briggs, Elten
Acikgoz, Fulya
1
Acquila-Natale, Emiliano
1
Balaji, M. S.
1
Banerjee, Somak
1
Biswas, Abhijit
1
Caruana, Albert
1
Chen, Hao
1
Desmet, Pierre
1
Du, Hao
1
Du, Jiancheng
1
Dutta, Sujay
1
Estelami, Hooman
1
Ewing, Michael
1
Filieri, Raffaele
1
Gong, Ke
1
Guizzardi, Andrea
1
Gupta, Pranjal
1
Hastings, Justine S.
1
Homer, Pamela Miles
1
Hu, Han-fen
1
Iglesias-Pradas, Santiago
1
Janakiraman, Narayan
1
Jang, Soocheong
1
Jin, Ginger Zhe
1
Johnson, Aaron
1
Kim, Jungkeun
1
Kim, Junyong
1
Kim, Kyeongheui
1
Kim, Kyungok K.
1
Kim, Yeonshin
1
Kircher, Philipp
1
Krishen, Anjala S.
1
Kwarteng, Gyebi
1
Lassar, Walfried M.
1
Leslie, Philip
1
Liang, Minli
1
Liu, Huimin
1
Lu, Lin
1
Maeyer, Peter De
1
more ...
less ...
Published in...
All
Journal of business research : JBR
The quarterly journal of economics
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Slogan recall effects on marketplace behaviors : the roles of external search and brand assessment
Briggs, Elten
;
Janakiraman, Narayan
- In:
Journal of business research : JBR
80
(
2017
),
pp. 98-105
Persistent link: https://www.econbiz.de/10011771448
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->