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~isPartOf:"Journal of business research : JBR"
~isPartOf:"Tourism analysis : an interdisciplinary tourism & hospitality journal"
~person:"Freytag, Per V."
~subject:"Marketing strategy"
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B2B market segmentation : a systematic review and research agenda
Mora Cortez, Roberto
;
Clarke, Ann Højbjerg
;
Freytag, Per V.
- In:
Journal of business research : JBR
126
(
2021
),
pp. 415-428
Persistent link: https://www.econbiz.de/10012494324
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