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~isPartOf:"Journal of business research : JBR"
~isPartOf:"Tourism analysis : an interdisciplinary tourism & hospitality journal"
~person:"Ko, Eunju"
~person:"Lehmann, Donald R."
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Ko, Eunju
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Journal of business research : JBR
Tourism analysis : an interdisciplinary tourism & hospitality journal
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Global marketing segmentation usefulness in the sportswear industry
Ko, Eunju
;
Taylor, Charles Robert
;
Sung, Heewon
;
Lee, …
- In:
Journal of business research : JBR
65
(
2012
)
11
,
pp. 1565-1575
Persistent link: https://www.econbiz.de/10009681927
Saved in:
2
Stability of membership in market segments indentified with a disaggregate consumption model
Farley, John U.
;
Lehmann, Donald R.
;
Winer, Russell S.
- In:
Journal of business research : JBR
15
(
1987
)
4
,
pp. 313-328
Persistent link: https://www.econbiz.de/10003545007
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