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~isPartOf:"Journal of business research : JBR"
~isPartOf:"Tourism management perspectives : TMP"
~person:"Behl, Abhishek"
~person:"Vlačić, Božidar"
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Bibliometrics
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Consumer behaviour
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Multiple correspondence analysis
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Advertising
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Behl, Abhishek
Vlačić, Božidar
Paul, Justin
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Vrontis, Demetris
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Mariani, Marcello M.
4
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Lim, Weng Marc
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Palmié, Maximilian
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Journal of business research : JBR
Tourism management perspectives : TMP
Application of operations research (OR) in disaster relief operations (DRO), part I and part II
1
Cross cultural & strategic management
1
European journal of international management : EJIM
1
IEEE transactions on engineering management : EM
1
International journal of productivity and quality management : IJPQM
1
Journal of global information management
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Journal of innovation & knowledge : JIK
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Technological forecasting & social change : an international journal
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Technovation : the international journal of technological innovation, entrepreneurship and technology management
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ECONIS (ZBW)
4
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"The persuasion effects of virtual reality (VR) and augmented reality (AR) video advertisements : a conceptual review"
Jayawardena, Nirma Sadamali
;
Thaichon, Park
;
Quach, Sara
; …
- In:
Journal of business research : JBR
160
(
2023
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014293927
Saved in:
2
Frugal innovations : a multidisciplinary review & agenda for future research
Dabić, Marina
;
Obradović, Tena
;
Vlačić, Božidar
; …
- In:
Journal of business research : JBR
142
(
2022
),
pp. 914-929
Persistent link: https://www.econbiz.de/10013169472
Saved in:
3
Mainstreaming fashion rental consumption : a systematic and thematic review of literature
Jain, Ritu
;
Jain, Kokil
;
Behl, Abhishek
;
Pereira, Vijay
; …
- In:
Journal of business research : JBR
139
(
2022
),
pp. 1525-1539
Persistent link: https://www.econbiz.de/10013194485
Saved in:
4
The evolving role of artificial intelligence in marketing : a review and research agenda
Vlačić, Božidar
;
Corbo, Leonardo
;
Silva, Susana C.
; …
- In:
Journal of business research : JBR
128
(
2021
),
pp. 187-203
Persistent link: https://www.econbiz.de/10012494515
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