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~isPartOf:"Journal of business research : JBR"
~isPartOf:"Veränderungsprozesse erfolgreich gestalten"
~person:"Christodoulides, George"
~subject:"Brand"
~subject:"Organisatorischer Wandel"
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Christodoulides, George
Kötter, Wolfgang
13
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Journal of business research : JBR
Veränderungsprozesse erfolgreich gestalten
Industrial marketing management : the international journal for industrial and high-tech firms
3
European journal of marketing : EJM
1
International marketing review
1
The journal of brand management : an international journal
1
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ECONIS (ZBW)
4
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1
Introduction: Special issue on advances in brand
management
De Chernatony, Leslie
;
Veloutsou, Cleopatra
; …
- In:
Journal of business research : JBR
62
(
2009
)
3
,
pp. 289-290
Persistent link: https://www.econbiz.de/10003840308
Saved in:
2
Avoiding the brand for me, us, or them? : consumer reactions to negative brand events
Gerrath, Maximilian H. E. E.
;
Brakus, J. Joško
; …
- In:
Journal of business research : JBR
156
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013534264
Saved in:
3
Toward a better understanding of key determinants and consequences of masstige consumption
Boisvert, Jean
;
Christodoulides, George
;
Khan, M. Sajid
- In:
Journal of business research : JBR
161
(
2023
),
pp. 1-16
Persistent link: https://www.econbiz.de/10014288889
Saved in:
4
The consumer-based brand equity deconstruction and restoration process : lessons from unliked brands
Veloutsou, Cleopatra
;
Chatzipanagiotou, Kalliopi
; …
- In:
Journal of business research : JBR
111
(
2020
),
pp. 41-51
Persistent link: https://www.econbiz.de/10012237768
Saved in:
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