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~isPartOf:"Journal of business research : JBR"
~isPartOf:"Veränderungsprozesse erfolgreich gestalten"
~person:"Torres, Pedro M."
~subject:"Brand"
~subject:"Organisatorischer Wandel"
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Torres, Pedro M.
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Journal of business research : JBR
Veränderungsprozesse erfolgreich gestalten
Journal of retailing and consumer services
1
Mobile electronic commerce : foundations, development, and applications
1
Psychology & marketing
1
The journal of product & brand management
1
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ECONIS (ZBW)
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Predicting high consumer-brand identification and high repurchase : necessary and sufficient conditions
Torres, Pedro M.
;
Augusto, Mário Gomes
;
Godinho, Pedro …
- In:
Journal of business research : JBR
79
(
2017
),
pp. 52-65
Persistent link: https://www.econbiz.de/10011745132
Saved in:
2
Outcomes for self-expressive brands followed on social media : identifying different paths for inner self-expressive and social self-expressive brands
Wallace, Elaine
;
Torres, Pedro M.
;
Augusto, Mário Gomes
; …
- In:
Journal of business research : JBR
135
(
2021
),
pp. 519-531
Persistent link: https://www.econbiz.de/10012647938
Saved in:
3
Building resilience to negative information and increasing purchase intentions in a digital environment
Torres, Pedro M.
;
Augusto, Mário Gomes
- In:
Journal of business research : JBR
101
(
2019
),
pp. 528-535
Persistent link: https://www.econbiz.de/10012103462
Saved in:
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