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~isPartOf:"Journal of business research : JBR"
~language:"eng"
~language:"spa"
~person:"Donthu, Naveen"
~subject:"Konsumentenverhalten"
~type_genre:"Article in journal"
~type_genre:"Bibliographie enthalten"
~type_genre:"Conference paper"
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Konsumentenverhalten
Consumer behaviour
6
Bibliometric analysis
4
Bibliographic coupling
3
Bibliometrics
3
Bibliometrie
3
Relationship marketing
3
Betriebswirtschaftslehre
2
Beziehungsmarketing
2
Brand
2
Brand image
2
Brand management
2
Business economics
2
Cognition
2
Customer satisfaction
2
Data envelopment analysis
2
Data-Envelopment-Analyse
2
Internet marketing
2
Kognition
2
Kundenzufriedenheit
2
Markenartikel
2
Markenführung
2
Markenimage
2
Online-Marketing
2
Viral marketing
2
Virales Marketing
2
Website
2
Abnormal stock returns
1
Aktienmarkt
1
Artificial intelligence
1
Attribute evaluation
1
B2B/B2C products
1
Bayes-Statistik
1
Bayesian estimation
1
Bayesian inference
1
Bibliometric methodology
1
Bibliometric research
1
Bibliometric review
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Bootstrap data envelopment analysis
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Brand extension
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Donthu, Naveen
Laroche, Michel
27
Ko, Eunju
22
Cleveland, Mark
16
Diamantopoulos, Adamantios
14
Valette-Florence, Pierre
13
Bartikowski, Boris
12
Richard, Marie-Odile
11
Balaji, M. S.
10
Dwivedi, Yogesh Kumar
10
Teng, Lefa
10
Chebat, Jean-Charles
9
Filieri, Raffaele
9
Kukar-Kinney, Monika
9
Seo, Yuri
9
Septianto, Felix
9
Beatty, Sharon E.
8
Choi, Jeonghye
8
Merchant, Altaf
8
Shukla, Paurav
8
Veloutsou, Cleopatra
8
Yang, Zhiyong
8
Arslanagic-Kalajdzic, Maja
7
Geuens, Maggie
7
Gupta, Suraksha
7
Kim, Kyung Hoon
7
Liu, Martin J.
7
Mattila, Anna S.
7
McLean, Graeme J.
7
Melewar, T. C.
7
Roy, Rajat
7
Roy, Sanjit
7
Sharma, Piyush
7
Wagner, Udo
7
Aiello, Gaetano
6
Balabanis, George
6
Behl, Abhishek
6
Das, Gopal
6
Dennis, Charles
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Foroudi, Pantea
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Journal of business research : JBR
International journal of electronic marketing and retailing : IJEMR
2
Journal of marketing theory and practice
2
California management review
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
Journal of consumer research : JCR ; an interdisciplinary bimonthly
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of international consumer marketing
1
Journal of marketing research : JMR
1
Journal of retailing
1
MSI reports : working paper series
1
The journal of brand management : an international journal
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ECONIS (ZBW)
6
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1
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6
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1
Capturing dynamics in the value for brand recommendations from word-of-mouth conversations
Luo, Anita
;
Baker, Andrew M.
;
Donthu, Naveen
- In:
Journal of business research : JBR
104
(
2019
),
pp. 247-260
Persistent link: https://www.econbiz.de/10012105018
Saved in:
2
The fluent online shopping experience
Mosteller, Jill
;
Donthu, Naveen
;
Eroglu, Sevgin
- In:
Journal of business research : JBR
67
(
2014
)
11
,
pp. 2486-2493
Persistent link: https://www.econbiz.de/10010402745
Saved in:
3
Why negative brand extension evaluations do not always negatively affect the brand : the role of central and peripheral brand associations
Michel, Géraldine
;
Donthu, Naveen
- In:
Journal of business research : JBR
67
(
2014
)
12
,
pp. 2611-2619
Persistent link: https://www.econbiz.de/10010483031
Saved in:
4
Effects of cognitive age, dispositional time perceptions, and time view manipulations on product attribute evaluations
Wei, Yujie
;
Donthu, Naveen
;
Bernhardt, Kenneth L.
- In:
Journal of business research : JBR
66
(
2013
)
11
,
pp. 2171-2177
Persistent link: https://www.econbiz.de/10009787905
Saved in:
5
Why customers won't relate : obstacles to relationship marketing engagement
Ashley, Christy
;
Noble, Stephanie M.
;
Donthu, Naveen
; …
- In:
Journal of business research : JBR
64
(
2011
)
7
,
pp. 749-756
Persistent link: https://www.econbiz.de/10009151695
Saved in:
6
Web site customer orientations, web site quality, and purchase intentions : the role of web site personality
Poddar, Amit
;
Donthu, Naveen
;
Wei, Yujie
- In:
Journal of business research : JBR
62
(
2009
)
4
,
pp. 441-450
Persistent link: https://www.econbiz.de/10003839883
Saved in:
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