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~isPartOf:"Journal of business research : JBR"
~language:"eng"
~person:"Donthu, Naveen"
~subject:"Bayes-Statistik"
~type_genre:"Article in journal"
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Capturing dynamics in the value for brand recommendations from word-of-mouth conversations
Luo, Anita
;
Baker, Andrew M.
;
Donthu, Naveen
- In:
Journal of business research : JBR
104
(
2019
),
pp. 247-260
Persistent link: https://www.econbiz.de/10012105018
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