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~isPartOf:"Journal of business research : JBR"
~language:"eng"
~person:"Hultman, Magnus"
~type_genre:"Article in journal"
~type_genre:"Übersichtsarbeit"
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Consumer behaviour
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Hultman, Magnus
Laroche, Michel
42
Huarng, Kun-Huang
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Parida, Vinit
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Ko, Eunju
35
Oghazi, Pejvak
34
Pereira, Vijay
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Journal of business research : JBR
Industrial marketing management : the international journal for industrial and high-tech firms
4
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3
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ECONIS (ZBW)
17
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1
On the (in)effectiveness of standardized versus adapted international promotion strategies : evidence from entrepreneurial firms
Hultman, Magnus
;
Oghazi, Pejvak
- In:
Journal of business research : JBR
170
(
2024
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014535221
Saved in:
2
Developing and utilizing coopetitive relationships : evidence from small and medium-sized enterprises in sub-Saharan Africa
Zulu-Chisanga, Stella
;
Oghazi, Pejvak
;
Hultman, Magnus
; …
- In:
Journal of business research : JBR
166
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014380334
Saved in:
3
Enhancing export intensity of entrepreneurial firms through bricolage and international opportunity recognition : the differential roles of explorative and exploitative learning
Donbesuur, Francis
;
Owusu-Yirenkyi, Diana
;
Ampong, …
- In:
Journal of business research : JBR
156
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10013534151
Saved in:
4
Talk less and listen more? : the effectiveness of social media talking and listening tactics on export performance
Hultman, Magnus
;
Iveson, Abbie
;
Oghazi, Pejvak
- In:
Journal of business research : JBR
159
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014288127
Saved in:
5
Big data analytics capability and market performance : the roles of disruptive business models and competitive intensity
Olabode, Oluwaseun E.
;
Boso, Nathaniel
;
Hultman, Magnus
; …
- In:
Journal of business research : JBR
139
(
2022
),
pp. 1218-1230
Persistent link: https://www.econbiz.de/10013194438
Saved in:
6
The impact of brand communities on public and private brand loyalty : a field study in professional sports
Mills, Mark
;
Oghazi, Pejvak
;
Hultman, Magnus
; …
- In:
Journal of business research : JBR
144
(
2022
),
pp. 1077-1086
Persistent link: https://www.econbiz.de/10013185078
Saved in:
7
Branding the hotel industry : the effect of step-up versus step-down brand extensions
Hultman, Magnus
;
Papadopoulou, Christina
;
Oghazi, Pejvak
; …
- In:
Journal of business research : JBR
124
(
2021
),
pp. 560-570
Persistent link: https://www.econbiz.de/10012493927
Saved in:
8
The information paradox in internationalization : can ignorance ever be bliss? : evidence from emerging market SME managers
Hultman, Magnus
;
Iveson, Abbie
;
Oghazi, Pejvak
- In:
Journal of business research : JBR
131
(
2021
),
pp. 268-277
Persistent link: https://www.econbiz.de/10012544970
Saved in:
9
The effect of entrepreneurial orientation on new venture performance : contingency roles of entrepreneurial actions
Donbesuur, Francis
;
Boso, Nathaniel
;
Hultman, Magnus
- In:
Journal of business research : JBR
118
(
2020
),
pp. 150-161
Persistent link: https://www.econbiz.de/10012288582
Saved in:
10
Places in good graces : the role of emotional connections to a place on word-of-mouth
Strandberg, Carola
;
Styvén, Maria
;
Hultman, Magnus
- In:
Journal of business research : JBR
119
(
2020
),
pp. 444-452
Persistent link: https://www.econbiz.de/10012417013
Saved in:
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