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~isPartOf:"Journal of business research : JBR"
~language:"eng"
~person:"Ko, Yong Jae"
~subject:"Konsumentenverhalten"
~type_genre:"Article in journal"
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Konsumentenverhalten
Beziehungsmarketing
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Brand image
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Brand management
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Football
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Internet marketing
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Ko, Yong Jae
Laroche, Michel
27
Ko, Eunju
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Cleveland, Mark
16
Diamantopoulos, Adamantios
14
Valette-Florence, Pierre
14
Bartikowski, Boris
12
Filieri, Raffaele
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Richard, Marie-Odile
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Septianto, Felix
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Teng, Lefa
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Balaji, M. S.
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Dwivedi, Yogesh Kumar
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Seo, Yuri
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Chebat, Jean-Charles
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Kukar-Kinney, Monika
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Shukla, Paurav
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Veloutsou, Cleopatra
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Beatty, Sharon E.
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Choi, Jeonghye
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Mattila, Anna S.
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Merchant, Altaf
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Yang, Zhiyong
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Arslanagic-Kalajdzic, Maja
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Geuens, Maggie
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Gupta, Suraksha
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Kim, Kyung Hoon
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Liu, Martin J.
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McLean, Graeme J.
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Melewar, T. C.
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Paul, Justin
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Roy, Rajat
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Roy, Sanjit
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Sharma, Piyush
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Wagner, Udo
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Aiello, Gaetano
6
Balabanis, George
6
Behl, Abhishek
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Casaló, Luis V.
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Christodoulides, George
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Das, Gopal
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Journal of business research : JBR
Sport marketing quarterly : preferred journal of the Sport Marketing Association
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Journal of sport management : the official journal of the North American Society of Sport Management
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European Sport management quarterly : ESMQ
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International journal of sports marketing & sponsorship
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Sport management review
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Corporate reputation review
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International journal of hospitality management
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International journal of nonprofit & voluntary sector marketing
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Journal of consumer behaviour : an international research review
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Journal of marketing theory and practice
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Engagement in sports virtual brand communities
Santos, Manuel Alonso dos
;
Guardia, Francisco Rejón
; …
- In:
Journal of business research : JBR
89
(
2018
),
pp. 273-279
Persistent link: https://www.econbiz.de/10011881786
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