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~isPartOf:"Journal of business research : JBR"
~language:"eng"
~person:"Lu, Wei"
~subject:"Marketingmanagement"
~type_genre:"Article in journal"
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Marketingmanagement
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Lu, Wei
Ko, Eunju
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Effective employment brand equity through sustainable competitive advantage, marketing strategy, and corporate image
Kim, Kyung Hoon
;
Jeon, Byung Joo
;
Jung, Hong Seob
;
Lu, Wei
- In:
Journal of business research : JBR
65
(
2012
)
11
,
pp. 1612-1617
Persistent link: https://www.econbiz.de/10009681914
Saved in:
2
Effective employment brand equity through sustainable competitive advantage, marketing strategy, and corporate image
Kim, Kyung Hoon
;
Jeon, Byung Joo
;
Jung, Hong Seob
;
Lu, Wei
- In:
Journal of business research : JBR
64
(
2011
)
11
,
pp. 1207-1211
Persistent link: https://www.econbiz.de/10009380528
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