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~isPartOf:"Journal of business research : JBR"
~language:"eng"
~person:"Milne, George R."
~subject:"Online-Marketing"
~type_genre:"Article in journal"
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Milne, George R.
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Journal of business research : JBR
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
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Industrial marketing management : the international journal for industrial and high-tech firms
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Digital health information seeking in an omni-channel environment : a shared decision-making and service-dominant logic perspective
Dahl, Andrew J.
;
Milne, George R.
;
Peltier, James
- In:
Journal of business research : JBR
125
(
2021
),
pp. 840-850
Persistent link: https://www.econbiz.de/10012494185
Saved in:
2
Social media services branding : the use of corporate brand names
Swani, Kunal
;
Milne, George R.
;
Miller, Elizabeth G.
- In:
Journal of business research : JBR
125
(
2021
),
pp. 785-797
Persistent link: https://www.econbiz.de/10012494177
Saved in:
3
Evaluating Facebook brand content popularity for service versus goods offerings
Swani, Kunal
;
Milne, George R.
- In:
Journal of business research : JBR
79
(
2017
),
pp. 123-133
Persistent link: https://www.econbiz.de/10011745171
Saved in:
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