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~isPartOf:"Journal of business research : JBR"
~language:"eng"
~person:"Paul, Justin"
~subject:"Markenimage"
~type_genre:"Article in journal"
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Paul, Justin
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Journal of business research : JBR
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ECONIS (ZBW)
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Mass prestige, brand happiness and brand evangelism among consumers
Mansoor, Mahnaz
;
Paul, Justin
- In:
Journal of business research : JBR
144
(
2022
),
pp. 484-496
Persistent link: https://www.econbiz.de/10013185002
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2
Marketing-to-Millennials : Marketing 4.0, customer satisfaction and purchase intention
Dash, Ganesh
;
Kiefer, Kip
;
Paul, Justin
- In:
Journal of business research : JBR
122
(
2021
),
pp. 608-620
Persistent link: https://www.econbiz.de/10012420451
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