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~isPartOf:"Journal of business research : JBR"
~language:"eng"
~subject:"Marketingmanagement"
~subject:"Multinationales Unternehmen"
~type_genre:"Article in journal"
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Marketingmanagement
Multinationales Unternehmen
Consumer behaviour
1,892
Konsumentenverhalten
1,892
Innovation
822
Firm performance
683
Unternehmenserfolg
681
Relationship marketing
623
Beziehungsmarketing
621
Brand management
584
Markenführung
583
Innovation management
541
Innovationsmanagement
540
Brand image
473
Markenimage
473
Social Web
436
Social web
436
Business start-up
410
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410
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397
Entrepreneurship approach
369
Corporate social responsibility
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USA
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325
Theorie
322
Marketing management
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Internet marketing
312
Online-Marketing
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Transnational corporation
297
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292
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292
Customer satisfaction
290
Kundenzufriedenheit
289
China
281
Brand
275
Strategic management
274
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273
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English
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Sharma, Piyush
9
Ciravegna, Luciano
8
Ko, Eunju
8
Laroche, Michel
6
Brenes, Esteban R.
5
Sivakumar, K.
5
Tarba, Shlomo Yedidia
5
Temouri, Yama
5
Buckley, Peter J.
4
Driffield, Nigel L.
4
Ghauri, Pervez N.
4
Jiménez, Alfredo
4
Khan, Zaheer
4
Kim, Kyung Hoon
4
Kundu, Sumit K.
4
Larimo, Jorma
4
Lim, Eunah
4
Lim, Weng Marc
4
Lo, Fang Yi
4
Malik, Ashish
4
Pereira, Vijay
4
Powell, K. Skylar
4
Rocha, Angela da
4
St. Davčik, Nebojša
4
Zhou, Kevin Zheng
4
Cardinali, Silvio
3
Carneiro, Jorge Manoel Teixeira
3
Ciabuschi, Francesco
3
Cui, Lin
3
Deng, Ping
3
He, Xinming
3
Kim, Sang Jin
3
Kong, Lingshuang
3
Lee, Jeoung Yul
3
Liou, Ru-Shiun
3
Mukherjee, Debmalya
3
Munjal, Surender
3
Song, Sangcheol
3
Zahoor, Nadia
3
Zhang, Jianhong
3
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Journal of business research : JBR
International business review : the official journal of the European International Business Academy
655
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
542
Journal of world business : JWB
488
Management international review : mir ; journal of international business
417
Journal of international management
323
Industrial marketing management : the international journal for industrial and high-tech firms
298
The international journal of human resource management
273
Journal of business ethics : JOBE
201
European journal of international management : EJIM
199
Journal of strategic marketing
193
Thunderbird international business review
175
Multinational business review
171
Transnational corporations : investment and development
162
European journal of marketing : EJM
139
The journal of business & industrial marketing
128
Journal of marketing management : MM
124
Journal of international economics
123
Journal of the Academy of Marketing Science
117
Asia Pacific business review
115
International journal of emerging markets
112
Research policy : policy, management and economic studies of science, technology and innovation
112
Harvard business review : HBR
110
Journal of international entrepreneurship
108
Journal of marketing communications
108
International marketing review
107
Asian business & management
105
The world economy : the leading journal on international economic relations
105
Journal of marketing
99
Critical perspectives on international business
97
Global strategy journal : GSJ
87
Marketing intelligence & planning
87
Business horizons
86
European management journal
86
Journal of retailing and consumer services
84
Journal of teaching in international business
84
International journal of business and globalisation : IJBG
83
International journal of human resource management
83
Management international review : MIR ; journal of international business
82
Review of international economics
81
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ECONIS (ZBW)
605
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1
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10
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605
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1
AI-enabled marketing capabilities and the hierarchy of capabilities : conceptualization, proposition development, and research avenues
Manis, K. T.
;
Madhavaram, Sreedhar
- In:
Journal of business research : JBR
157
(
2023
),
pp. 1-20
Persistent link: https://www.econbiz.de/10014229544
Saved in:
2
A bibliometric examination of the literature on emerging market MNEs as the basis for future research
Chabowski, Brian R.
;
Samiee, Saeed
- In:
Journal of business research : JBR
155
(
2023
)
2
,
pp. 1-14
Persistent link: https://www.econbiz.de/10013492743
Saved in:
3
Business group affiliation and internationalization of new ventures : moderating role of industry and liberalization
Saiyed, Abrar Ali Mohammadusman
;
Eryarsoy, Enes
; …
- In:
Journal of business research : JBR
157
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014229121
Saved in:
4
Cognitive antecedents of EMNEs' dynamic capabilities : a case study of global identity at Lenovo
Feng, Jing Betty
;
Liu, Steven Y. H.
;
Liu, Leigh Anne
- In:
Journal of business research : JBR
154
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10013468714
Saved in:
5
Competence and enterprise of management as drivers of early foreign listing of medium-sized emerging market multinationals (EMNEs) from Africa
Adams, Kweku
;
Attah-Boakye, Rexford
;
Yu, Honglan
;
Chu, Irene
- In:
Journal of business research : JBR
158
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014280455
Saved in:
6
Configurational framework of learning conduits used by emerging economy firms to improve their innovation performance
Thakur Wernz, Pooja
;
Bosse, Douglas
- In:
Journal of business research : JBR
157
(
2023
),
pp. 1-25
Persistent link: https://www.econbiz.de/10014229588
Saved in:
7
Corruption, the digital sectors, and the profitability of foreign subsidiaries in emerging markets
Wu, Yan
;
Yang, Yong
;
Mickiewicz, Tomasz
- In:
Journal of business research : JBR
161
(
2023
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014288849
Saved in:
8
Creating a market orientation : an empirical validation of Gebhardt, Carpenter, and Sherry's (2006) Market Orientation Development Process (MODeP)
Haon, Christophe
;
Gotteland, David
;
Nelson, Rob
- In:
Journal of business research : JBR
168
(
2023
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014434831
Saved in:
9
Digitalizing customer journeys in B2B markets
Lundin, Lisa
;
Kindström, Daniel
- In:
Journal of business research : JBR
157
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014229582
Saved in:
10
Does effective democracy explain MNE location choice? : attractiveness to FDI and cross-border M&As
Basu, Debarati
;
Mitra, Shabana
;
Purohit, Archana
- In:
Journal of business research : JBR
167
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014383153
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