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~isPartOf:"Journal of business research : JBR"
~person:"Aiello, Gaetano"
~person:"Merchant, Altaf"
~subject:"Brand Trust"
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Emphasizing brand heritage : does it work? And how?
Rose, Gregory
;
Merchant, Altaf
;
Orth, Ulrich R.
; …
- In:
Journal of business research : JBR
69
(
2016
)
2
,
pp. 936-943
Persistent link: https://www.econbiz.de/10011436369
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