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~isPartOf:"Journal of business research : JBR"
~person:"Alvarez, Cecilia M. O."
~person:"Mihalik, Brian"
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Market segmentation
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Marktsegmentierung
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Acculturation
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Alvarez, Cecilia M. O.
Mihalik, Brian
Demangeot, Catherine
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Journal of business research : JBR
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The four faces of the Hispanic consumer : an acculturation-based segmentation
Alvarez, Cecilia M. O.
;
Dickson, Peter R.
;
Hunter, Gary K.
- In:
Journal of business research : JBR
67
(
2014
)
2
,
pp. 108-115
Persistent link: https://www.econbiz.de/10010237663
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2
Understanding China's long-haul outbound travel market : an overlapped segmentation approach
Li, Xiang
;
Meng, Fang
;
Uysal, Muzaffer
;
Mihalik, Brian
- In:
Journal of business research : JBR
66
(
2013
)
6
,
pp. 786-793
Persistent link: https://www.econbiz.de/10009740446
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