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~isPartOf:"Journal of business research : JBR"
~person:"Andreini, Daniela"
~subject:"Brand management"
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Brand management
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Andreini, Daniela
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Journal of business research : JBR
The journal of brand management : an international journal
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Brand community integration, participation and commitment : a comparison between consumer-run and company-managed communities
Pedeliento, Giuseppe
;
Andreini, Daniela
;
Veloutsou, …
- In:
Journal of business research : JBR
119
(
2020
),
pp. 481-494
Persistent link: https://www.econbiz.de/10012417033
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