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~isPartOf:"Journal of business research : JBR"
~person:"Bühler, André W."
~person:"Cobbs, Joe"
~person:"Inoue, Yuhei"
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Bühler, André W.
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Journal of business research : JBR
Marketing im Sport : Grundlagen, Trends und internationale Perspektiven des modernen Sportmarketing
8
Journal of sport management : the official journal of the North American Society of Sport Management
5
Sportmanagement : SPM
5
International sports marketing : principles and perspectives
4
Sport management review
4
Management im Sport : betriebswirtschaftliche Grundlagen und Anwendungen der modernen Sportökonomie
3
Reutlinger Diskussionsbeiträge zu Marketing und Management
3
Sport marketing quarterly : preferred journal of the Sport Marketing Association
3
European Sport management quarterly : ESMQ
2
International journal of sports marketing & sponsorship
2
Marken und Sport : aktuelle Aspekte der Markenführung im Sport und mit Sport
2
International journal of advertising : the quarterly review of marketing communications
1
Journal of marketing channels : ... distribution systems, strategy, and management
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The Routledge companion to contemporary brand management
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Schadenfreude, rivalry antecedents, and the role of perceived sincerity in sponsorship of sport rivalries
Tyler, B. David
;
Cobbs, Joe
;
Nichols, Bridget Satinover
; …
- In:
Journal of business research : JBR
124
(
2021
),
pp. 708-719
Persistent link: https://www.econbiz.de/10012494005
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