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~isPartOf:"Journal of business research : JBR"
~person:"Bandyopadhyay, Subhajyoti"
~person:"Lala, Vishal"
~person:"Ramaswamy, Venkatram"
~subject:"Contract theory"
~subject:"Interaktive Medien"
~type_genre:"Article in journal"
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What is co-creation? : an interactional creation framework and its implications for value creation
Ramaswamy, Venkatram
;
Ozcan, Kerimcan
- In:
Journal of business research : JBR
84
(
2018
),
pp. 196-205
Persistent link: https://www.econbiz.de/10011802900
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