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~isPartOf:"Journal of business research : JBR"
~person:"Bang, Nguyen"
~person:"Roy, Sanjit"
~person:"Strandberg, Carola"
~type_genre:"Article in journal"
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Consumer behaviour
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Brand image
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Bang, Nguyen
Roy, Sanjit
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Journal of business research : JBR
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Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
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ECONIS (ZBW)
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Measuring customer based place brand equity (CBPBE) from a public diplomacy perspective : evidence from West Bengal
Bose, Sunny
;
Roy, Sanjit
;
Sharifah Faridah Syed Alwi
; …
- In:
Journal of business research : JBR
116
(
2020
),
pp. 734-744
Persistent link: https://www.econbiz.de/10012257676
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2
Places in good graces : the role of emotional connections to a place on word-of-mouth
Strandberg, Carola
;
Styvén, Maria
;
Hultman, Magnus
- In:
Journal of business research : JBR
119
(
2020
),
pp. 444-452
Persistent link: https://www.econbiz.de/10012417013
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