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~isPartOf:"Journal of business research : JBR"
~person:"Brenes, Esteban R."
~person:"Foroudi, Pantea"
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Strategic management
9
Strategisches Management
9
Brand management
8
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7
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Brenes, Esteban R.
Foroudi, Pantea
Ko, Eunju
20
Sharma, Piyush
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Parida, Vinit
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Vrontis, Demetris
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Kraus, Sascha
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Journal of business research : JBR
Building corporate identity, image and reputation in the digital era
9
Corporate reputation review
4
International journal of contemporary hospitality management
4
International journal of hospitality management
4
Industrial marketing management : the international journal for industrial and high-tech firms
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ECONIS (ZBW)
21
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date (oldest first)
1
Eco-innovation for environment and waste prevention
Sumrin, Samina
;
Gupta, Suraksha
;
Asaad, Yousra
;
Wang, …
- In:
Journal of business research : JBR
122
(
2021
),
pp. 627-639
Persistent link: https://www.econbiz.de/10012420453
Saved in:
2
A brief history of service innovation : the evolution of past, present, and future of service innovation
Marvi, Reza
;
Mahavarpour, Nasrin
;
Foroudi, Pantea
- In:
Journal of business research : JBR
160
(
2023
),
pp. 1-23
Persistent link: https://www.econbiz.de/10014299256
Saved in:
3
Influence of innovation capability and customer experience on reputation and loyalty
Foroudi, Pantea
;
Jin, Zhongqi
;
Gupta, Suraksha
; …
- In:
Journal of business research : JBR
69
(
2016
)
11
,
pp. 4882-4889
Persistent link: https://www.econbiz.de/10011588582
Saved in:
4
The impact of brand value on brand competitiveness
Gupta, Suraksha
;
Gallear, David
;
Rudd, John M.
; …
- In:
Journal of business research : JBR
112
(
2020
),
pp. 210-222
Persistent link: https://www.econbiz.de/10012230579
Saved in:
5
Marketing innovation : a consequence of competitivenesse
Gupta, Suraksha
;
Malhotra, Naresh K.
;
Czinkota, Michael R.
- In:
Journal of business research : JBR
69
(
2016
)
12
,
pp. 5671-5681
Persistent link: https://www.econbiz.de/10011597448
Saved in:
6
Differentiation strategies in agribusiness : a configurational approach
Brenes, Esteban R.
;
Ciravegna, Luciano
;
Acuña, Joseph
- In:
Journal of business research : JBR
119
(
2020
),
pp. 522-539
Persistent link: https://www.econbiz.de/10012417041
Saved in:
7
Super selectos : winning the war against multinational retail chains
Brenes, Esteban R.
;
Ciravegna, Luciano
;
Montoya, Daniel
- In:
Journal of business research : JBR
68
(
2015
)
2
,
pp. 216-224
Persistent link: https://www.econbiz.de/10010470382
Saved in:
8
Examining the effects of celebrity trust on advertising credibility, brand credibility and corporate credibility
Hussain, Shahzeb
;
Melewar, T. C.
;
Priporas, …
- In:
Journal of business research : JBR
109
(
2020
),
pp. 472-488
Persistent link: https://www.econbiz.de/10012238107
Saved in:
9
Co-creating brand image and reputation through stakeholder’s social network
Foroudi, Pantea
;
Nazarian, Alireza
;
Ziyadin, Sayabek
; …
- In:
Journal of business research : JBR
114
(
2020
),
pp. 42-59
Persistent link: https://www.econbiz.de/10012257445
Saved in:
10
Place/nation branding and marketing : rethinking synergies and relations
Foroudi, Pantea
;
Dennis, Charles
;
Melewar, T. C.
- In:
Journal of business research : JBR
116
(
2020
),
pp. 595-596
Persistent link: https://www.econbiz.de/10012257660
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