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~isPartOf:"Journal of business research : JBR"
~person:"Brodie, Roderick J."
~person:"Hyysalo, Sampsa"
~person:"Kleinaltenkamp, Michael"
~person:"Leimeister, Jan Marco"
~subject:"Relationship marketing"
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Relationship marketing
Beziehungsmarketing
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Customer integration
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Actor engagement
1
Betriebliche Wertschöpfung
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Brand image
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Brodie, Roderick J.
Hyysalo, Sampsa
Kleinaltenkamp, Michael
Leimeister, Jan Marco
Harrigan, Paul
3
Black, Iain
2
Cervera, Amparo
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Chung, Henry F. L.
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Cossío-Silva, Francisco-José
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Ho, Mia Hsiao-Wen
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Appiah, Gloria
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Armirotto, Vincent
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Journal of business research : JBR
Journal of service research : JSR
3
Customer engagement : contemporary issues and challenges
1
Handbuch Kundenbindungsmanagement : Strategien und Instrumente für ein erfolgreiches CRM
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of service research
1
Journal of service theory and practice : JSTP
1
Managing service quality : MSQ ; an international journal
1
Marktleistung und Wettbewerb : strategische und operative Perspektiven der marktorientierten Leistungsgestaltung; Werner H. Engelhardt zum 65. Geburtstag
1
Service Excellence als Impulsgeber : Strategien - Management - Innovationen - Branchen ; Bernd Stauss zum 60. Geburtstag
1
Wirtschaftswissenschaftliches Studium : WiSt ; Zeitschrift für Studium und Forschung
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ECONIS (ZBW)
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Commentary on "Working consumers : co-creation of brand identity, consumer identity and brand community identity"
Brodie, Roderick J.
- In:
Journal of business research : JBR
70
(
2017
),
pp. 430-431
Persistent link: https://www.econbiz.de/10011620563
Saved in:
2
Actor engagement as a microfoundation for value co-creation
Storbacka, Kaj
;
Brodie, Roderick J.
;
Böhmann, Tilo
; …
- In:
Journal of business research : JBR
69
(
2016
)
8
,
pp. 3008-3017
Persistent link: https://www.econbiz.de/10011507886
Saved in:
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