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~isPartOf:"Journal of business research : JBR"
~person:"Casaló, Luis V."
~person:"Tiago, Maria Teresa Borges"
~subject:"Konsumentenverhalten"
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Konsumentenverhalten
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Consumer behaviour
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Casaló, Luis V.
Tiago, Maria Teresa Borges
Filieri, Raffaele
8
Flavián Blanco, Carlos
5
Veloutsou, Cleopatra
5
Ibáñez-Sánchez, Sergio
4
Ko, Eunju
4
Black, Iain
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Choi, Jeonghye
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Dessart, Laurence
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Dwivedi, Yogesh Kumar
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Elayan, Suzanne
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Gorton, Matthew
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Horváth, Csilla
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Jayawardhena, Chanaka
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Shah, Denish
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Journal of business research : JBR
International journal of electronic commerce : IJEC
1
International journal of electronic marketing and retailing : IJEMR
1
International journal of hospitality management
1
Journal of marketing communications
1
Psychology & marketing
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ECONIS (ZBW)
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1
Is firm-generated content a lost cause?
Santiago, Joanna
;
Tiago, Maria Teresa Borges
;
Tiago, …
- In:
Journal of business research : JBR
139
(
2022
),
pp. 945-953
Persistent link: https://www.econbiz.de/10013194300
Saved in:
2
Be creative, my friend! : engaging users on Instagram by promoting positive emotions
Casaló, Luis V.
;
Flavián Blanco, Carlos
; …
- In:
Journal of business research : JBR
130
(
2021
),
pp. 416-425
Persistent link: https://www.econbiz.de/10012544844
Saved in:
3
Influencers on Instagram : antedecents and consequences of opinion leadership
Casaló, Luis V.
;
Flavián Blanco, Carlos
; …
- In:
Journal of business research : JBR
117
(
2020
),
pp. 510-519
Persistent link: https://www.econbiz.de/10012287955
Saved in:
4
Avoiding the dark side of positive online consumer reviews : enhancing reviews' usefulness for high risk-averse travelers
Casaló, Luis V.
;
Flavián Blanco, Carlos
;
Guinalíu, Miguel
- In:
Journal of business research : JBR
68
(
2015
)
9
,
pp. 1829-1835
Persistent link: https://www.econbiz.de/10011384129
Saved in:
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