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~isPartOf:"Journal of business research : JBR"
~person:"Cervellon, Marie-Cécile"
~person:"Matthes, Jörg"
~subject:"Advertising"
~type_genre:"Article in journal"
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Cervellon, Marie-Cécile
Matthes, Jörg
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Journal of business research : JBR
International journal of advertising : the review of marketing communications
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ECONIS (ZBW)
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Narrative-transportation storylines in luxury brand advertising : motivating consumer engagement
Kim, Jae-Eun
;
Lloyd, Stephen
;
Cervellon, Marie-Cécile
- In:
Journal of business research : JBR
69
(
2016
)
1
,
pp. 304-313
Persistent link: https://www.econbiz.de/10011417729
Saved in:
2
Consumers' green involvement and the persuasive effects of emotional versus functional ads
Matthes, Jörg
;
Wonneberger, Anke
;
Schmuck, Desirée
- In:
Journal of business research : JBR
67
(
2014
)
9
,
pp. 1885-1893
Persistent link: https://www.econbiz.de/10010379213
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