//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of business research : JBR"
~person:"Chae, Heeju"
~subject:"Advertising"
~subject:"Marketing"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Markenpolitik"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Advertising
Marketing
Brand management
2
Consumer behaviour
2
Fashion
2
Konsumentenverhalten
2
Markenführung
2
Mode
2
ASMR marketing
1
Bekleidungsindustrie
1
Beziehungsmarketing
1
Clothing industry
1
Commitment
1
Consumer behavior
1
Customer equity
1
Customer social participation
1
Customer value
1
Fashion brands
1
Global fashion brand
1
Internet marketing
1
Kundenwert
1
Online-Marketing
1
Relationship marketing
1
Social Web
1
Social media service (SNS)
1
Social web
1
Trust
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Article in journal
1
Aufsatz in Zeitschrift
1
Language
All
English
1
Author
All
Chae, Heeju
Dennis, Charles
2
Foroudi, Pantea
2
Melewar, T. C.
2
Akhtar, Pervaiz
1
Alexander, Andrew
1
Ambaye, Michele
1
Baack, Daniel W.
1
Baalbaki, Sally
1
Baek, Minjung
1
Balmer, John M.T.
1
Baum, Matthias
1
Beliaeva, Tatiana
1
Bellman, Steven
1
Bhattacharya, Abhi
1
Bogomolova, Svetlana
1
Bonnardel, Valérie
1
Briggs, Elten
1
Brotto, Luisa
1
Brunner, Christian Boris
1
Busacca, Bruno
1
Cambier, Fanny
1
Celhay, Franck
1
Cervellon, Marie-Cécile
1
Choi, Yung Kyun
1
Chu, Kyounghee
1
Cunningham, Isabella
1
Dass, Mayukh
1
Davtyan, Davit
1
Delvert, Mathilde
1
Diamantopoulos, Adamantios
1
Douglas Olsen, G.
1
Du, Shuili
1
Dwivedi, Yogesh Kumar
1
Espinosa, Jennifer A.
1
Estes, Zachary
1
Faramarzi, Ashkan
1
Ferasso, Marcos
1
Ghosh, Tathagata
1
Gowreesunkar, Vanessa G. B.
1
more ...
less ...
Published in...
All
Journal of business research : JBR
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Storyscaping in fashion brand using commitment and nostalgia based on ASMR marketing
Chae, Heeju
;
Baek, Minjung
;
Jang, Hyeonju
;
Sung, Sijun
- In:
Journal of business research : JBR
130
(
2021
),
pp. 462-472
Persistent link: https://www.econbiz.de/10012544857
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->