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~isPartOf:"Journal of business research : JBR"
~person:"Chaudhuri, Ranjan"
~person:"Ko, Eunju"
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Consumer behaviour
14
Konsumentenverhalten
14
Luxury goods
12
Luxusgüter
12
Brand management
11
Markenführung
11
Beziehungsmarketing
9
Fashion
9
Mode
9
Relationship marketing
9
Marketing management
8
Marketingmanagement
8
Internet marketing
6
Online-Marketing
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Brand
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Markenartikel
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Brand image
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Customer value
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Kundenwert
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Markenimage
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Digitalisierung
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Digitization
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Luxury
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Luxury brand
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B-to-B-Marketing
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Bekleidungsindustrie
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Business-to-business marketing
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Clothing industry
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Conspicuous consumption
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Cooperation
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Digital marketing
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Fashion industry
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India
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Indien
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28
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28
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English
28
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Chaudhuri, Ranjan
Ko, Eunju
Sharma, Piyush
20
Parida, Vinit
19
Vrontis, Demetris
17
Kraus, Sascha
16
Oghazi, Pejvak
16
Gupta, Suraksha
15
Bouncken, Ricarda B.
14
Malik, Ashish
14
Pereira, Vijay
14
Melewar, T. C.
13
Wincent, Joakim
13
Budhwar, Pawan S.
12
Chebat, Jean-Charles
12
Foroudi, Pantea
12
Huarng, Kun-Huang
12
Kim, Kyung Hoon
12
Khan, Zaheer
11
Laroche, Michel
11
Amankwah-Amoah, Joseph
10
Diamantopoulos, Adamantios
10
Gustafsson, Anders
10
Valette-Florence, Pierre
10
Balaji, M. S.
9
Bartikowski, Boris
9
Brenes, Esteban R.
9
Kumar, Satish
9
Merrilees, Bill
9
Miles, Morgan P.
9
Roy, Sanjit
9
Tarba, Shlomo Yedidia
9
Veloutsou, Cleopatra
9
Adomako, Samuel
8
Babin, Barry J.
8
Chatterjee, Sheshadri
8
De Chernatony, Leslie
8
Dwivedi, Yogesh Kumar
8
Fredrich, Viktor
8
Johnston, Wesley J.
8
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Journal of business research : JBR
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
8
International journal of advertising : the review of marketing communications
5
Industrial marketing management : the international journal for industrial and high-tech firms
4
International marketing review
4
Technological forecasting & social change : an international journal
4
Journal of international management
3
Asia Pacific journal of marketing and logistics
2
International journal of advertising : the quarterly review of marketing communications
2
International journal of services and operations management
2
Management decision
2
Technovation : the international journal of technological innovation, entrepreneurship and technology management
2
Business strategy and the environment
1
Cross cultural & strategic management
1
EuroMed journal of business
1
European business review
1
European management journal
1
International journal of law and management
1
International journal of management concepts and philosophy : IJMCP
1
International journal of technology management : IJTM
1
Journal of Business Research
1
Journal of business-to-business marketing
1
Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
1
Journal of family business management : JFBM
1
Journal of global marketing
1
Journal of innovation & knowledge : JIK
1
Journal of intellectual capital
1
Journal of marketing communications
1
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
1
Journal of strategy and management
1
Journal of transnational management : the official journal of the International Management Development Association
1
Management decision : MD
1
Operations management research : OMR ; advancing practice through theory
1
Personnel review
1
Qualitative research in financial markets
1
Thunderbird international business review
1
Tourism sensemaking : strategies to give meaning to experience
1
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ECONIS (ZBW)
28
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28
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1
Digital transformation of organization using AI-CRM : from microfoundational perspective with leadership support
Chatterjee, Sheshadri
;
Chaudhuri, Ranjan
;
Vrontis, Demetris
- In:
Journal of business research : JBR
153
(
2022
),
pp. 46-58
Persistent link: https://www.econbiz.de/10013533852
Saved in:
2
AI and digitalization in relationship
management
: impact of adopting AI-embedded CRM system
Chatterjee, Sheshadri
;
Chaudhuri, Ranjan
;
Vrontis, Demetris
- In:
Journal of business research : JBR
150
(
2022
),
pp. 437-450
Persistent link: https://www.econbiz.de/10013365740
Saved in:
3
Luxury customization and self-authenticity : implications for consumer wellbeing
Choi, Dayeon
;
Seo, Yuri
;
Septianto, Felix
;
Ko, Eunju
- In:
Journal of business research : JBR
141
(
2022
),
pp. 243-252
Persistent link: https://www.econbiz.de/10013168058
Saved in:
4
SNS marketing activities as a sustainable competitive advantage and traditional market equity
Wang, Huanzhang
;
Ko, Eunju
;
Woodside, Arch G.
;
Yu, Jihye
- In:
Journal of business research : JBR
130
(
2021
),
pp. 378-383
Persistent link: https://www.econbiz.de/10012544836
Saved in:
5
Bridging Asia and the world : searching for academic excellence and best practice in marketing and
management
Ko, Eunju
- In:
Journal of business research : JBR
124
(
2021
),
pp. 813-817
Persistent link: https://www.econbiz.de/10012494024
Saved in:
6
Examining the industrial buying behavior in Indian market : from behavior and cultural perspective for B2B buyers and suppliers
Chatterjee, Sheshadri
;
Chaudhuri, Ranjan
;
Vrontis, Demetris
- In:
Journal of business research : JBR
151
(
2022
),
pp. 86-99
Persistent link: https://www.econbiz.de/10013459145
Saved in:
7
Stakeholder engagement for innovation
management
and entrepreneurial development : a meta-analysis
Shams, S. M. Riad
;
Vrontis, Demetris
;
Chaudhuri, Ranjan
; …
- In:
Journal of business research : JBR
119
(
2020
),
pp. 67-86
Persistent link: https://www.econbiz.de/10012416933
Saved in:
8
Sustainability and social media communication : how consumers respond to marketing efforts of luxury and non-luxury fashion brands
Kong, Hyun Min
;
Witmaier, Alexander
;
Ko, Eunju
- In:
Journal of business research : JBR
131
(
2021
),
pp. 640-651
Persistent link: https://www.econbiz.de/10012545032
Saved in:
9
Managing knowledge in Indian organizations : an empirical investigation to examine the moderating role of jugaad
Chatterjee, Sheshadri
;
Chaudhuri, Ranjan
;
Vrontis, Demetris
- In:
Journal of business research : JBR
141
(
2022
),
pp. 26-39
Persistent link: https://www.econbiz.de/10013168025
Saved in:
10
Chatbot e-service and customer satisfaction regarding luxury brands
Chung, Minjee
;
Ko, Eunju
;
Joung, Heerim
;
Kim, Sang Jin
- In:
Journal of business research : JBR
117
(
2020
),
pp. 587-595
Persistent link: https://www.econbiz.de/10012287983
Saved in:
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