//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of business research : JBR"
~person:"Chesnes, Matthew"
~person:"Coffey, Amy Jo"
~person:"Varan, Duane"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Werbefernsehen"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Fernsehwerbung
2
Television advertising
2
Advertising
1
Advertising effects
1
Digital media
1
Digitale Medien
1
Effectiveness
1
Experiment
1
Fernsehen
1
Großbritannien
1
Internet marketing
1
Lab experiments
1
Media
1
Media usage
1
Mediennutzung
1
Online-Marketing
1
Television
1
United Kingdom
1
Viewing time
1
Werbewirkung
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
2
Type of publication (narrower categories)
All
Article in journal
2
Aufsatz in Zeitschrift
2
Language
All
English
2
Author
All
Chesnes, Matthew
Coffey, Amy Jo
Varan, Duane
Bellman, Steven
2
Beal, Virginia
1
Cunningham, Isabella
1
Davies, Gary
1
Davtyan, Davit
1
Jung, Jong-hyuok
1
Kim, Yoojung
1
Lee, Wei-Na
1
Madran, Canan
1
Rojas-Méndez, José I.
1
Schweda, Anika
1
Wooley, Brooke
1
more ...
less ...
Published in...
All
Journal of business research : JBR
Journal of advertising research
5
Journal of marketing communications
4
JMM : the international journal on media management
2
Journal of advertising : official publication of the American Academy of Advertising
2
BUREAU OF ECONOMICS FEDERAL TRADE COMMISSION, Working paper
1
European journal of marketing
1
Information economics and policy : IEP
1
Journal of media business studies
1
Journal of promotion management : JPM
1
NBER Working Paper
1
NBER working paper series
1
Working paper / National Bureau of Economic Research, Inc.
1
Working papers / Bureau of Economics, Federal Trade Commission
1
more ...
less ...
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Viewing time as a cross-media metric : comparing viewing time for video advertising on television and online
Bellman, Steven
;
Beal, Virginia
;
Wooley, Brooke
;
Varan, …
- In:
Journal of business research : JBR
120
(
2020
),
pp. 103-113
Persistent link: https://www.econbiz.de/10012417105
Saved in:
2
Interactive TV advertising : iTV ad executional factors
Bellman, Steven
;
Schweda, Anika
;
Varan, Duane
- In:
Journal of business research : JBR
65
(
2012
)
6
,
pp. 831-839
Persistent link: https://www.econbiz.de/10009552455
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->