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~isPartOf:"Journal of business research : JBR"
~person:"Choi, Tsan-Ming"
~person:"Kotler, Philip"
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Brand management
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Choi, Tsan-Ming
Kotler, Philip
Ko, Eunju
20
Parida, Vinit
20
Sharma, Piyush
20
Vrontis, Demetris
19
Kraus, Sascha
16
Oghazi, Pejvak
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Gupta, Suraksha
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Pereira, Vijay
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Bouncken, Ricarda B.
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Malik, Ashish
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Huarng, Kun-Huang
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Melewar, T. C.
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Wincent, Joakim
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Budhwar, Pawan S.
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Chebat, Jean-Charles
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Foroudi, Pantea
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Kim, Kyung Hoon
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Gustafsson, Anders
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Khan, Zaheer
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Laroche, Michel
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Valette-Florence, Pierre
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Amankwah-Amoah, Joseph
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Chatterjee, Sheshadri
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Chaudhuri, Ranjan
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Diamantopoulos, Adamantios
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Veloutsou, Cleopatra
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Balaji, M. S.
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Bartikowski, Boris
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Brenes, Esteban R.
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Kumar, Satish
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Merrilees, Bill
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Miles, Morgan P.
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Roy, Sanjit
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Tarba, Shlomo Yedidia
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Zhou, Kevin Zheng
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Adomako, Samuel
8
Babin, Barry J.
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De Chernatony, Leslie
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Dwivedi, Yogesh Kumar
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Journal of business research : JBR
European journal of operational research : EJOR
30
International journal of production economics
28
Transportation research / E : an international journal
27
International journal of production research
16
IEEE transactions on engineering management : EM
13
SpringerLink / Bücher
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Always learning
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Production and operations management : the flagship research journal of the Production and Operations Management Society
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International journal of operations & production management
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wi - Wirtschaft
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Omega : the international journal of management science
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Annals of operations research
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Communications in cybernetics, systems science and engineering
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International Journal of Production Economics
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International series in operations research & management science
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Production and operations management : an international journal of the Production and Operations Management Society
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Computers & operations research : and their applications to problems of world concern ; an international journal
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Does marketing need reform? : fresh perspectives on the future
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European Journal of Operational Research
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Innovative quick response programs in logistics and supply chain management
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Innovative supply chain optimization models with multiple uncertainty factors
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International Handbooks on Information Systems
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International Series in Operations Research & Management Science
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Journal of fashion marketing and management
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Journal of the Operational Research Society : OR
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Kellogg on marketing : the marketing faculty of the kellog school of management
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Pearson one series
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Service supply chain systems : a systems engineering approach
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Springer Business Cases
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Springer Series in Fashion Business
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wi wirtschaft
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A BALKEMA book
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A Balkema book
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AMS review : official publication of the Academy of Marketing Science
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ECONIS (ZBW)
4
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1
How COVID-19 pandemic has shaped buyer-supplier relationships in engineering companies with ethical perception considerations : a multi-methodological study
Bag, Surajit
;
Muhammad Sabbir Rahman
;
Choi, Tsan-Ming
; …
- In:
Journal of business research : JBR
158
(
2023
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014280474
Saved in:
2
Omni-channel marketing strategy in the digital platform era
Cai, Ya-Jun
;
Choi, Tsan-Ming
- In:
Journal of business research : JBR
168
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014434863
Saved in:
3
Share it or buy it? : exploring the effects of product brand attachment on commercial sharing services
Wei, Xiaoyong
;
Jung, Sojin
;
Choi, Tsan-Ming
- In:
Journal of business research : JBR
153
(
2022
),
pp. 115-127
Persistent link: https://www.econbiz.de/10013533977
Saved in:
4
Brand loyalties in designer luxury and fast fashion co-branding alliances
Shen, Bin
;
Choi, Tsan-Ming
;
Chow, Pui-Sze
- In:
Journal of business research : JBR
81
(
2017
),
pp. 173-180
Persistent link: https://www.econbiz.de/10011771672
Saved in:
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