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~isPartOf:"Journal of business research : JBR"
~person:"Diamantopoulos, Adamantios"
~person:"Teng, Lefa"
~subject:"Nationalkultur"
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Search: ("Coronakrise" OR "Investition" OR "Konsumentenverhalten" OR "Steuer" OR "Wirtschaftskrise" OR "Wirtschaftspolitik") AND NOT isPartOf:Wirtschaftsdienst
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Nationalkultur
Consumer behaviour
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Konsumentenverhalten
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Brand image
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Markenimage
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Brand management
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Markenführung
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International marketing
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Internationales Marketing
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Designation of origin
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Culture
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Entscheidung unter Unsicherheit
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Kulturelle Identität
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National culture
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Online retailing
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Online-Handel
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Online-Marketing
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Diamantopoulos, Adamantios
Teng, Lefa
Cleveland, Mark
5
Laroche, Michel
3
Bartikowski, Boris
2
Carvalho, Sergio W.
2
Ding, Zhonghui
2
Luna, David
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Papadopoulos, Nicolas G.
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Rašković, Matevž
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Rojas-Méndez, José I.
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Shiu, Edward
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Spielmann, Nathalie
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Walsh, Gianfranco
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Žabkar, Vesna
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Agnihotri, Arpita
1
Arslanagic-Kalajdzic, Maja
1
Bakir, Aysen
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Bang, Hye Jin
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Beugelsdijk, Sjoerd
1
Bhattacharya, Saurabh
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Butori, Raphaëlle
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Charters, Steve
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Choi, Dongwon
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Chéreau, Philippe
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Das, Manish
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Davydova, Olga
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Debnath, Nirmalya
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Deitz, George
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Došen, Ozretić
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El Banna, Alia
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Grünhagen, Marko
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Hallab, Ranim
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Hansen, John D.
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Journal of business research : JBR
Journal of international marketing
1
The journal of consumer marketing
1
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ECONIS (ZBW)
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Modeling the role of consumer xenocentrism in impacting preferences for domestic and foreign brands : a mediation analysis
Diamantopoulos, Adamantios
;
Davydova, Olga
; …
- In:
Journal of business research : JBR
104
(
2019
),
pp. 587-596
Persistent link: https://www.econbiz.de/10012105199
Saved in:
2
Effects of culturally verbal and visual congruency/incongruency across cultures in a competitive advertising context
Teng, Lefa
;
Ye, Nan
;
Yu, Ying
;
Wu, Xiaochuang
- In:
Journal of business research : JBR
67
(
2014
)
3
,
pp. 288-294
Persistent link: https://www.econbiz.de/10010245269
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