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~isPartOf:"Journal of business research : JBR"
~person:"Doherty, Anne Marie"
~subject:"Multinationales Unternehmen"
~subject:"Strategic management"
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A contingency-based approach to the nexus between international strategic brand management and export performance
Pyper, Keith
;
Doherty, Anne Marie
;
Gounaris, Spiros
; …
- In:
Journal of business research : JBR
148
(
2022
),
pp. 472-488
Persistent link: https://www.econbiz.de/10013325508
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