//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of business research : JBR"
~person:"Driessen, Paul H."
~subject:"Direct marketing"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Werbung"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Direct marketing
Bibliometrics
1
Bibliometrie
1
Complexity theory
1
Direktmarketing
1
Innovation
1
Market creation
1
Market driving
1
Market pioneering
1
Market shaping
1
Market systems
1
Marketing
1
Marketing management
1
Marketing theory
1
Marketingmanagement
1
Marketingtheorie
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Article in journal
1
Aufsatz in Zeitschrift
1
Language
All
English
1
Author
All
Driessen, Paul H.
Abbu, Haroon R.
1
Baalbaki, Sally
1
Bhattacharya, C. B.
1
Chung, Angie
1
Coussement, Kristof
1
Dacin, Peter A.
1
De Bock, Koen W.
1
Fennell, Patrick B.
1
Gopalakrishna, Pradeep
1
Guzman, Francisco
1
Hastak, Manoj
1
Hillebrand, Bas
1
Hopkins, Christopher D.
1
Iyer, Easwar S.
1
Lee, Kangbok
1
Liang, Xiaoning
1
Lin, Chien-Wei
1
Liu, Martin J.
1
Luo, Jun
1
Matear, Margaret
1
McCarty, John A.
1
Minguez, Ana
1
Molner, Sven
1
Mukhopadhyay, Samar K.
1
Pasirayi, Simbarashe
1
Richey, Robert Glenn <Jr.>
1
Sesé, F. Javier
1
Sprong, Niels
1
Tran, Trang P.
1
Van den Bossche, Filip
1
Wang, Shiquan
1
Wang, Zi
1
Woo, Hongjoo
1
Yannopoulou, Natalia
1
Yao, Dong-Qing
1
Yuan, Ruizhi
1
Yue, Xiaohang
1
Zhang, Hao
1
more ...
less ...
Published in...
All
Journal of business research : JBR
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Market innovation : a literature review and new research directions
Sprong, Niels
;
Driessen, Paul H.
;
Hillebrand, Bas
; …
- In:
Journal of business research : JBR
123
(
2021
),
pp. 450-462
Persistent link: https://www.econbiz.de/10012435344
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->