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~isPartOf:"Journal of business research : JBR"
~person:"Fastoso, Fernando"
~subject:"Ethnology"
~subject:"Konsumentenverhalten"
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How independence and interdependence moderate the self-congruity effect on brand attitude : a study of east and west
Gonzalez-Jimenez, Hector
;
Fastoso, Fernando
;
Fukukawa, Kyoko
- In:
Journal of business research : JBR
103
(
2019
),
pp. 293-300
Persistent link: https://www.econbiz.de/10012104223
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