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~isPartOf:"Journal of business research : JBR"
~person:"Fetscherin, Marc"
~person:"Herrmann, Andreas"
~person:"Sarkar, Juhi Gahlot"
~type_genre:"Article in journal"
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Fetscherin, Marc
Herrmann, Andreas
Sarkar, Juhi Gahlot
Diamantopoulos, Adamantios
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Foroudi, Pantea
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Valette-Florence, Pierre
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Melewar, T. C.
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Journal of business research : JBR
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Young consumers : insight and ideas for responsible marketers
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The five types of brand hate : how they affect consumer behavior
Fetscherin, Marc
- In:
Journal of business research : JBR
101
(
2019
),
pp. 116-127
Persistent link: https://www.econbiz.de/10012103220
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