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~isPartOf:"Journal of business research : JBR"
~person:"Fredrich, Viktor"
~person:"Moon, Junyean"
~subject:"Marketingmanagement"
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Special section: Strategic thinking in marketing
Moon, Junyean
(
contributor
)
- In:
Journal of business research : JBR
66
(
2013
)
10
,
pp. 1697-1724
Persistent link: https://www.econbiz.de/10009772402
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