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~isPartOf:"Journal of business research : JBR"
~person:"Gao, Yongqiang"
~subject:"China"
~subject:"Geschlecht"
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Beziehungsmarketing
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Gao, Yongqiang
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Journal of business research : JBR
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Status demotion in hierarchical loyalty programs and its effects on switching : identifying mediators an moderators in the Chinese context
Banik, Shanta
;
Gao, Yongqiang
;
Rabbanee, Fazlul K.
- In:
Journal of business research : JBR
96
(
2019
),
pp. 125-134
Persistent link: https://www.econbiz.de/10011980730
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