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~isPartOf:"Journal of business research : JBR"
~person:"Ghosh, Tathagata"
~person:"Storz, Cornelia"
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Ghosh, Tathagata
Storz, Cornelia
Allal-Chérif, Oihab
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Journal of business research : JBR
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Research policy : policy, management and economic studies of science, technology and innovation
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Asia Pacific business review
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Frankfurt working papers on East Asia
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Herausforderung Ostasien
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Industry and innovation
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Innovation in Japan : emerging patterns, enduring myths
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Japan aktuell : journal of current Japanese affairs
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Japan's politics and economy : perspectives on change
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Brand logos versus brand names : a comparison of the memory effects of textual and pictorial brand elements placed in computer games
Ghosh, Tathagata
;
Sreejesh, S.
;
Dwivedi, Yogesh Kumar
- In:
Journal of business research : JBR
147
(
2022
),
pp. 222-235
Persistent link: https://www.econbiz.de/10013271486
Saved in:
2
Moving beyond the content : the role of contextual cues in the effectiveness of gamification of advertising
Sreejesh, S.
;
Ghosh, Tathagata
;
Dwivedi, Yogesh Kumar
- In:
Journal of business research : JBR
132
(
2021
),
pp. 88-101
Persistent link: https://www.econbiz.de/10012581567
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