//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of business research : JBR"
~person:"Grohs, Reinhard"
~person:"Kapferer, Jean-Noël"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Markenartikel"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Brand image
5
Brand management
5
Consumer behaviour
5
Konsumentenverhalten
5
Markenführung
5
Markenimage
5
Brand
3
Markenartikel
3
Brand associations
2
Brand strength
2
Public relations
2
Sponsoring
2
Sponsorship
2
Sport event
2
Sportmarketing
2
Sports marketing
2
Sportveranstaltung
2
Öffentlichkeitsarbeit
2
Advertising effects
1
Ambush marketing
1
Awareness
1
Brand attitude
1
Brand management R&D
1
Cognition
1
Configural analysis
1
Consensus
1
Corporate disclosure
1
Disclosure
1
Dream
1
Favorability
1
Fuzzy-set qualitative comparative analysis
1
Guerilla marketing
1
Guerilla-Marketing
1
Kognition
1
Luxury
1
Luxury goods
1
Luxusgüter
1
Multiple regression analysis
1
Negative-binomial regression
1
Penetration
1
more ...
less ...
Online availability
All
Undetermined
4
Type of publication
All
Article
5
Type of publication (narrower categories)
All
Article in journal
5
Aufsatz in Zeitschrift
5
Conference paper
1
Konferenzbeitrag
1
Language
All
English
5
Author
All
Grohs, Reinhard
Kapferer, Jean-Noël
Ko, Eunju
13
Diamantopoulos, Adamantios
12
Foroudi, Pantea
11
Melewar, T. C.
11
Valette-Florence, Pierre
11
Gupta, Suraksha
10
Veloutsou, Cleopatra
10
De Chernatony, Leslie
9
Merrilees, Bill
7
Bartikowski, Boris
6
Buil, Isabel
6
Dennis, Charles
6
Kim, Kyung Hoon
6
Merchant, Altaf
6
Michel, Géraldine
6
Wallpach, Sylvia von
6
Aiello, Gaetano
5
Arslanagic-Kalajdzic, Maja
5
Christodoulides, George
5
Ekinci, Yuksel
5
Filieri, Raffaele
5
Merunka, Dwight
5
Nenycz-Thiel, Magda
5
Phau, Ian
5
Romaniuk, Jenni
5
Roy, Sanjit
5
Shukla, Paurav
5
Spielmann, Nathalie
5
Teng, Lefa
5
Andreini, Daniela
4
Balaji, M. S.
4
Bang, Nguyen
4
Davvetas, Vasileios
4
Dutta, Sujay
4
Ewing, Michael
4
Foroudi, Mohammad Mahdi
4
Guzman, Francisco
4
Japutra, Arnold
4
Motoki, Kosuke
4
more ...
less ...
Published in...
All
Journal of business research : JBR
The journal of brand management : an international journal
3
Brand management ; Vol. 2
1
European journal of marketing : EJM
1
International journal of advertising : the quarterly review of marketing communications
1
Journal of brand management: advanced collections
1
Journal of destination marketing & management
1
Journal of personal selling & sales management
1
Journal of strategic management education : JSME
1
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
1
Psychology & marketing
1
Quantitative marketing and marketing management : marketing models and methods in theory and practice ; dedicated to Udo Wagner
1
Revue française de gestion : hommes et techniques
1
Sport management review
1
The Routledge companion to contemporary brand management
1
The brand challenge : adapting branding to sectorial imperatives
1
The definitive book of branding
1
The journal of product & brand management
1
more ...
less ...
Source
All
ECONIS (ZBW)
5
Showing
1
-
5
of
5
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The impact of name and shame disclosure strategies on sponsor and ambusher brand attitude
Wolfsteiner, Elisabeth
;
Grohs, Reinhard
;
Reisinger, Heribert
- In:
Journal of business research : JBR
124
(
2021
),
pp. 770-779
Persistent link: https://www.econbiz.de/10012494019
Saved in:
2
Drivers of brand strength : configural paths to strong cognitive brand equity
Mühlbacher, Hans
;
Raies, Karine
;
Grohs, Reinhard
; …
- In:
Journal of business research : JBR
69
(
2016
)
8
,
pp. 2774-2780
Persistent link: https://www.econbiz.de/10011506881
Saved in:
3
One pie, many recipes : alternative paths to high brand strength
Grohs, Reinhard
;
Raeis, Karine
;
Koll, Oliver
; …
- In:
Journal of business research : JBR
69
(
2016
)
6
,
pp. 2244-2251
Persistent link: https://www.econbiz.de/10011472212
Saved in:
4
The impact of brand penetration and awareness on luxury brand desirability : a cross country analysis of the relevance of the rarity principle
Kapferer, Jean-Noël
;
Valette-Florence, Pierre
- In:
Journal of business research : JBR
83
(
2018
),
pp. 38-50
Persistent link: https://www.econbiz.de/10011775879
Saved in:
5
Sponsorship effects of brand management : the role of exposure and activity involvement
Grohs, Reinhard
;
Reisinger, Heribert
- In:
Journal of business research : JBR
67
(
2014
)
5
,
pp. 1018-1025
Persistent link: https://www.econbiz.de/10010364054
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->