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~isPartOf:"Journal of business research : JBR"
~person:"Grohs, Reinhard"
~source:"econis"
~subject:"Konsumentenverhalten"
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Konsumentenverhalten
Brand image
4
Brand management
4
Consumer behaviour
4
Markenführung
4
Markenimage
4
Brand
3
Markenartikel
3
Brand associations
2
Brand strength
2
Public relations
2
Sponsoring
2
Sponsorship
2
Sport event
2
Sportmarketing
2
Sports marketing
2
Sportveranstaltung
2
Öffentlichkeitsarbeit
2
Advertising effects
1
Ambush marketing
1
Brand attitude
1
Brand management R&D
1
Cognition
1
Configural analysis
1
Consensus
1
Corporate disclosure
1
Disclosure
1
Favorability
1
Fuzzy-set qualitative comparative analysis
1
Guerilla marketing
1
Guerilla-Marketing
1
Kognition
1
Multiple regression analysis
1
Sponsor image formation
1
Sponsorship effectiveness
1
Sport
1
Sports
1
Uniqueness
1
Unternehmenspublizität
1
Werbewirkung
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Grohs, Reinhard
Ko, Eunju
10
Diamantopoulos, Adamantios
7
Valette-Florence, Pierre
7
Veloutsou, Cleopatra
7
Filieri, Raffaele
5
Merchant, Altaf
5
Michel, Géraldine
5
Aiello, Gaetano
4
Bartikowski, Boris
4
Christodoulides, George
4
Japutra, Arnold
4
Melewar, T. C.
4
Phau, Ian
4
Roy, Sanjit
4
Seo, Yuri
4
Shukla, Paurav
4
Teng, Lefa
4
Andreini, Daniela
3
Arslanagic-Kalajdzic, Maja
3
Augusto, Mário Gomes
3
Balaji, M. S.
3
Bang, Nguyen
3
Black, Iain
3
Chen, Qimei
3
Dwivedi, Yogesh Kumar
3
Ekinci, Yuksel
3
Fastoso, Fernando
3
Gupta, Suraksha
3
Halkias, Georgios
3
Kim, Kyung Hoon
3
Koll, Oliver
3
Liu, Martin J.
3
Mandler, Timo
3
Motoki, Kosuke
3
Mrad, Mona
3
Mühlbacher, Hans
3
Oghazi, Pejvak
3
Ozdemir, Sena
3
Pedeliento, Giuseppe
3
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Journal of business research : JBR
European journal of marketing : EJM
1
Sport management review
1
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ECONIS (ZBW)
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1
The impact of name and shame disclosure strategies on sponsor and ambusher brand attitude
Wolfsteiner, Elisabeth
;
Grohs, Reinhard
;
Reisinger, Heribert
- In:
Journal of business research : JBR
124
(
2021
),
pp. 770-779
Persistent link: https://www.econbiz.de/10012494019
Saved in:
2
Drivers of brand strength : configural paths to strong cognitive brand equity
Mühlbacher, Hans
;
Raies, Karine
;
Grohs, Reinhard
; …
- In:
Journal of business research : JBR
69
(
2016
)
8
,
pp. 2774-2780
Persistent link: https://www.econbiz.de/10011506881
Saved in:
3
One pie, many recipes : alternative paths to high brand strength
Grohs, Reinhard
;
Raeis, Karine
;
Koll, Oliver
; …
- In:
Journal of business research : JBR
69
(
2016
)
6
,
pp. 2244-2251
Persistent link: https://www.econbiz.de/10011472212
Saved in:
4
Sponsorship effects of brand management : the role of exposure and activity involvement
Grohs, Reinhard
;
Reisinger, Heribert
- In:
Journal of business research : JBR
67
(
2014
)
5
,
pp. 1018-1025
Persistent link: https://www.econbiz.de/10010364054
Saved in:
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