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~isPartOf:"Journal of business research : JBR"
~person:"Guzman, Francisco"
~subject:"Brand image"
~subject:"Konsumentenverhalten"
~subject:"Werbung"
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Brand image
Konsumentenverhalten
Werbung
Brand management
4
Markenführung
4
Brand equity
3
Consumer behaviour
3
Markenimage
3
Advertising
2
Advertising effects
2
Brand
2
Internet marketing
2
Markenartikel
2
Online-Marketing
2
Werbewirkung
2
Beziehungsmarketing
1
Brand activism
1
Brand authenticity
1
Brand engagement
1
Brand love
1
Consumer-brand identification
1
Direct marketing
1
Direktmarketing
1
Emotion
1
Facebook
1
Location-based ads
1
Location-congruency
1
Low involvement products
1
Marketing management
1
Marketingmanagement
1
Netherlands
1
Niederlande
1
PLS-SEM regression
1
Perceived personalization
1
Personality psychology
1
Personalization
1
Personalized advertising
1
Persönlichkeitspsychologie
1
Promotion mix
1
Relationship marketing
1
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Guzman, Francisco
Ko, Eunju
10
Valette-Florence, Pierre
8
Veloutsou, Cleopatra
8
Diamantopoulos, Adamantios
7
Filieri, Raffaele
6
Melewar, T. C.
6
Merchant, Altaf
6
Foroudi, Pantea
5
Gupta, Suraksha
5
Michel, Géraldine
5
Teng, Lefa
5
Aiello, Gaetano
4
Bartikowski, Boris
4
Christodoulides, George
4
Ekinci, Yuksel
4
Grohs, Reinhard
4
Japutra, Arnold
4
Mandler, Timo
4
Mühlbacher, Hans
4
Pantano, Eleonora
4
Phau, Ian
4
Roper, Stuart
4
Roy, Sanjit
4
Seo, Yuri
4
Shukla, Paurav
4
Spielmann, Nathalie
4
Voyer, Benjamin G.
4
Wallpach, Sylvia von
4
Andreini, Daniela
3
Arslanagic-Kalajdzic, Maja
3
Augusto, Mário Gomes
3
Balaji, M. S.
3
Bang, Nguyen
3
Black, Iain
3
Chen, Qimei
3
Davvetas, Vasileios
3
Dennis, Charles
3
Dwivedi, Yogesh Kumar
3
Fastoso, Fernando
3
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Journal of business research : JBR
The journal of product & brand management
11
The journal of brand management : an international journal
2
The journal of consumer marketing
2
European journal of marketing : EJM
1
International marketing review
1
Journal of Product and Brand Management Ser.
1
Journal of international marketing
1
Journal of retailing and consumer services
1
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ECONIS (ZBW)
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1
We are just 10 feet away! : how does location-based advertising affect consumer-brand engagement?
Thapa, Sajani
;
Guzman, Francisco
;
Paswan, Audhesh
- In:
Journal of business research : JBR
172
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014545208
Saved in:
2
How does promotion mix affect brand equity? : insights from a mixed-methods study of low involvement products
Le Dang Lang
;
Lim, Weng Marc
;
Guzman, Francisco
- In:
Journal of business research : JBR
141
(
2022
),
pp. 175-190
Persistent link: https://www.econbiz.de/10013167966
Saved in:
3
Effective messaging strategies to increase brand love for sociopolitical activist brands
Ahmad, Fayez
;
Guzman, Francisco
;
Kidwell, Blair
- In:
Journal of business research : JBR
151
(
2022
),
pp. 609-622
Persistent link: https://www.econbiz.de/10013459949
Saved in:
4
How personalized advertising affects equity of brands advertised on Facebook? : a mediation mechanism
Tran, Trang P.
;
Lin, Chien-Wei
;
Baalbaki, Sally
; …
- In:
Journal of business research : JBR
120
(
2020
),
pp. 1-15
Persistent link: https://www.econbiz.de/10012417083
Saved in:
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