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~isPartOf:"Journal of business research : JBR"
~person:"Hsu, Cathy H. C."
~person:"Yuan, Chun Lin"
~subject:"Social Web"
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Search: subject_exact:"Customer lifetime value"
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Social Web
Beziehungsmarketing
3
Customer value
3
Kundenwert
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Relationship marketing
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Social web
3
Customer equity
2
Internet marketing
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Online-Marketing
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Social media
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Brand image
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Customer equity drivers
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Customer integration
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Customer lifetime value
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Customer-dominant logic
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Fashion
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Fashion web celebrity endorser attributes
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Konsumentenverhalten
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Kundenintegration
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Logistics value
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Markenführung
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Marketing management
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Marketingmanagement
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Online experiential value co-creation
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Hsu, Cathy H. C.
Yuan, Chun Lin
Kim, Juran
2
Ko, Eunju
2
Wang, Shuman
2
Chae, Heeju
1
Chapman, Alexis
1
Dilmperi, Athina
1
Fan, Daisy X. F.
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He, Jiaxun
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Kim, Angella J.
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Kim, Kyung Hoon
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Kim, Sang Jin
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Lin, Bingna
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Meire, Matthijs
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Moon, Hakil
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Sorensen, Anne
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Yu, Xiaolei
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Journal of business research : JBR
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ECONIS (ZBW)
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The influence of parasocial relationship in fashion web on customer equity
Yuan, Chun Lin
;
Moon, Hakil
;
Kim, Kyung Hoon
;
Wang, Shuman
- In:
Journal of business research : JBR
130
(
2021
),
pp. 610-617
Persistent link: https://www.econbiz.de/10012544888
Saved in:
2
Tourists' experiential value co-creation through online social contacts : customer-dominant logic perspective
Fan, Daisy X. F.
;
Hsu, Cathy H. C.
;
Lin, Bingna
- In:
Journal of business research : JBR
108
(
2020
),
pp. 163-173
Persistent link: https://www.econbiz.de/10012175292
Saved in:
3
Parasocial relationship effects on customer equity in the social media context
Yuan, Chun Lin
;
Kim, Juran
;
Kim, Sang Jin
- In:
Journal of business research : JBR
69
(
2016
)
9
,
pp. 3795-3803
Persistent link: https://www.econbiz.de/10011515264
Saved in:
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