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~isPartOf:"Journal of business research : JBR"
~person:"Kapferer, Jean-Noël"
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Kapferer, Jean-Noël
Ko, Eunju
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Diamantopoulos, Adamantios
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Foroudi, Pantea
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Melewar, T. C.
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Valette-Florence, Pierre
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Journal of business research : JBR
The journal of brand management : an international journal
2
Brand management ; Vol. 2
1
Journal of brand management: advanced collections
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Journal of personal selling & sales management
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Journal of strategic management education : JSME
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Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
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Revue française de gestion : hommes et techniques
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The Routledge companion to contemporary brand management
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The brand challenge : adapting branding to sectorial imperatives
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The definitive book of branding
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The journal of product & brand management
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The impact of brand penetration and awareness on luxury brand desirability : a cross country analysis of the relevance of the rarity principle
Kapferer, Jean-Noël
;
Valette-Florence, Pierre
- In:
Journal of business research : JBR
83
(
2018
),
pp. 38-50
Persistent link: https://www.econbiz.de/10011775879
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