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~isPartOf:"Journal of business research : JBR"
~person:"Kim, Jikyung Jeanne"
~subject:"Brand management"
~subject:"Niche marketing strategy"
~subject:"Supplier relationship management"
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Linking online niche sales to offline brand conditions
Son, Jungmin
;
Kim, Jikyung Jeanne
;
Choi, Jeonghye
;
Kim, …
- In:
Journal of business research : JBR
70
(
2017
),
pp. 74-84
Persistent link: https://www.econbiz.de/10011620252
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